Assistant Manager - Marketing

FashionUnited; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

FashionUnited is seeking a marketing leader to develop and implement long- and short-term strategies for its brands in Riyadh. You will drive brand health, manage budgets, and lead business development while coordinating marketing services and campaigns across channels.

The role requires strong experience in brand management, media planning, and a collaborative approach with agencies and internal teams to deliver on brand objectives and growth.

Qualifications

• Experience in brand management and marketing strategy.
• Strong budget management and profit-focused thinking.
• Proven ability to develop business and build new client relationships.
• Ability to plan and execute campaigns across channels and stores.
• Skilled in media planning and coordinating with agencies and media houses.
• Adept at aligning creative and retail teams to campaign goals.

Responsibilities

• Develop and implement long- and short-term marketing strategies for assigned brands.
• Manage brand health, budget, business development, and people management.
• Lead campaigns for existing and new stores; build media relationships.
• Coordinate marketing, advertising and promotional activities within budget.
• Plan integrated communications to enhance brand equity and brand preference.
• Drive customer acquisition and retention through strategic alliances and market insights.

Skills

Brand management

Marketing strategy

Budget management

Business development

Campaign management

Media planning

Team leadership

Job description

POSITION OBJECTIVE - The position is responsible to develop and implement the long and short-term marketing strategies of the brands assigned

• Responsible for brand management, budget management, business development and people management
• Work closely with the brands assigned and manage the marketing services function to support the brand and ensure that all above and below the line materials are delivered within budget and that the content and quality of all communications enhance the brand and grow the business in line with brand objectives
• Responsible for campaigns for existing and new stores, building and maintaining media relationships and ensuring effective communications with agencies in all markets Brand Management
• Integrated communication strategy for enhancing brand equity and brand preference
• Efficient media management and planning for optimum utilization of resources
• Manage and coordinate all marketing, advertising and promotional activities
• Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools Budget Management / Profit Management
• Formulating marketing plans for overall development and accomplishment of top and bottom-line profitability of the brand
• Develop new clients and negotiate with them for securing profitable business Business Development
• Plan and execute marketing strategies to achieve desired volume, market share and profit objectives
• Enhance brand visibility and accelerate business growth through aggressive business development strategies
• Develop strategic relationships with key accounts from various sectors to understand their requirements
• Provision customized solutions i.e. products and services as well as cultivating relations for retention and acquisition
• Develop sales and customer marketing campaign for the organization based on market trends, new market identification and consumption patterns
• Formulate and identify strategic alliances for developing new business partners in different regions to open new lines of business
• Marketing Operations
• Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing
• Adept in handling all the retail operations detailed market analysis, range and product selections, marketing and client servicing
• Identify customer segments, buying behavior and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiative
• Manage customer centric operations and ensure customer satisfaction by achieving service quality norms
• Identify current market trends, gather competitor’s data, identify consumer insights to increase brand penetration and brand loyalty in the market
• Responsible for advertising media planning and working with local and national media houses, creative team, researchers and other media contacts for preparing cost effective Media Plan
• Align with creative team and visual merchandisers to finalize campaign designs