Marketing Manager

Matar Al Baqmi Holding Company; Al Khobar; On-site; SAR 180,000 - 300,000; Full time

Job summary

Matar Al Baqmi Holding Company is seeking a Marketing Manager to lead the development and execution of comprehensive marketing strategies that boost brand awareness and drive business growth. You will oversee campaigns, manage the team, and analyze market trends to ensure cohesive brand communication across channels.

The role requires strong digital marketing expertise, budgeting, and collaboration with internal teams and external agencies to deliver effective campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Proficiency with marketing tools and platforms (Google Analytics, SEO/SEM tools, CRM systems, social media management tools).
• Excellent communication, leadership, and project management skills.
• Strong analytical skills with ability to interpret market data and campaign results.
• Creative thinking with attention to detail.

Responsibilities

• Strategic Planning & Management: Develop and implement marketing strategies aligned with business objectives.
• Brand Management: Maintain and strengthen brand identity across channels and ensure consistent messaging and visuals.
• Campaign Development & Execution: Plan and execute digital and traditional marketing campaigns; oversee content creation and coordination with agencies.
• Market Research & Analysis: Conduct market research, analyze customer behavior and trends, and prepare insights for decisions.
• Customer Engagement: Enhance customer experience through targeted engagement and manage presence across social media and digital channels.
• Events & Promotions: Plan and manage events, product launches, and brand activations.

Job description

Job Purpose

The Marketing Manager, is responsible for developing, implementing, and overseeing marketing strategies that enhance brand awareness, drive customer engagement, and support business growth. The role involves managing campaigns, leading the marketing team, analyzing market trends, and ensuring consistent brand communication across all channels.

Key Responsibilities

Strategic Planning & Management

• Develop and implement comprehensive marketing strategies aligned with business objectives.
• Manage the marketing budget and ensure cost-effective campaign execution.
• Lead, mentor, and supervise the marketing team to achieve performance goals.

Brand Management

• Maintain and strengthen the company’s brand identity across all communication channels.
• Ensure consistency in messaging, tone, and visuals in all marketing materials.

Campaign Development & Execution

• Plan and execute digital and traditional marketing campaigns.
• Oversee content creation including social media posts, promotional materials, and advertising copy.
• Coordinate with internal departments and external agencies to ensure seamless campaign delivery.

Market Research & Analysis

• Conduct market research to analyze customer behavior, industry trends, and competitor activities.
• Prepare reports and insights to support strategic decision-making.
• Track and measure the performance of marketing campaigns using KPIs and analytics tools.

Customer Engagement

• Enhance customer experience through targeted engagement initiatives.
• Manage company presence across social media platforms and digital channels.

Events & Promotions

• Plan and manage events, exhibitions, product launches, and brand activations.
• Ensure all promotional activities reflect the company’s marketing objectives.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA is a plus).
• Proven experience as a Marketing Manager or in a senior marketing role.
• Strong knowledge of digital marketing, branding, and campaign management.
• Proficiency in marketing tools and platforms (Google Analytics, SEO/SEM tools, CRM systems, social media management tools).
• Excellent communication, leadership, and project management skills.
• Strong analytical skills with the ability to interpret market data and campaign results.
• Creative thinking with attention to detail.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.