Business Development Manager

The Professionals; Riyadh; On-site; SAR 30,000 - 50,000; Full time

Job summary

The Professionals in Riyadh, Saudi Arabia is seeking a strategic marketing leader to enhance market share and brand presence. The role requires developing comprehensive marketing strategies, managing product development and overseeing digital marketing initiatives.

Ideal candidates should possess a Bachelor's degree in Business Administration or Marketing, along with over five years of experience in business development or brand management. Strong skills in marketing strategies and category management are essential for success.

Qualifications

• Over five years of experience in business development or brand management.
• Extensive background in marketing strategies and category management.

Responsibilities

• Develop and execute strategies to grow market share.
• Lead product development and marketing efforts.
• Manage the marketing budget in cooperation with the financial department.
• Conduct market research and competitor analysis.
• Prepare marketing plans and execute campaigns.

Skills

Marketing strategies

Product development

Category management

Business development

Brand management

Education

Bachelor's degree in Business Administration, Marketing, or related field

Job description

Job Purpose:Develop and execute comprehensive strategies to grow market share and expand the company's presence in targeted markets by refreshing brands and managing the product and project portfolios to boost competitiveness and market reach. This includes leading product development and marketing efforts, overseeing content and marketing activities that showcase the company's identity and image, and refining pricing strategies to maximize profits. The role also focuses on building strategic relationships with customers and partners and improving collaboration across departments such as marketing, sales, and customer service to achieve the company's strategic goals.

Responsibilities:
1. Setting strategic goals for management in coordination with the CEO, such as expanding into new markets, developing new products or projects, or increasing market share.
2. Define the department's operational goals and ensure that they are related to the company's strategic goals, and ensure that the team understands its role in achieving them.
3. Develop policies, procedures, and operational processes that ensure the achievement of marketing goals.
4. Manage the marketing budget in cooperation with the financial department and ensure effective distribution among the different units.
5. Conducting research and studies to follow the latest technologies and trends, and providing recommendations on innovative solutions for product development and marketing.
6. Develop detailed methodologies to achieve strategic goals, such as product innovation, pricing strategies, or cost reduction.
7. Conducting comprehensive studies of target markets and analyzing customer needs to seize opportunities and provide the right products and services.
8. Analyze market and performance data and guide marketing strategies based on the results of the analysis.
9. Prepare risk studies and competitor analysis to develop effective risk management and threat avoidance plans.
10. Identify potential new markets and develop appropriate entry strategies based on market and competitor analysis.
11. Enhance your presence in existing markets through expansion plans and market share performance.
12. Manage and develop new products from the idea stage to design and launch, whileoptimizing existing products based on market needs, sales analysis, and customerfeedback.
13. Developing brands, portfolio of projects and products to raise the level of the company'spresence and reputation in the market.
14. Building and developing the commercial identity in cooperation with the concerned units,and approving the identity manual and supervising its compliance in all publications.
15. Create and manage marketing content that reflects the identity of brands and enhancestheir image with customers and partners.
16. Collaborate with other departments (sales, finance, e-commerce, supply chain) to sharemarket information, campaign plans and achieve integration.
17. Collaborate with the finance department to review the costs and profitability of productsand categories, and provide proposed improvements.
18. Coordinate with the customer service unit to analyze complaints related to products andwork to improve them.
19. Prepare monthly, quarterly, yearly, and seasonal marketing plans (products, offers,advertisements).
20. Executing marketing campaigns and events including setting goals, coordinating withother units, following up on implementation in the field, and ensuring the desiredmarketing impact is achieved.
21. Lead digital marketing activities and strategies including digital platform marketing, emailmarketing, content marketing, search engine optimization (SEO/SEM), and sponsoredadvertising management, while continuously monitoring digital analytics and improvingperformance, developing digital marketing methods and relying on modern technologies.
22. Analyze the performance of marketing campaigns and promotional events, report results,and measure ROI
23. Developing loyalty programs for customers and partners.
24. Develop strategies and standards for displaying products within outlets to enhance thecustomer experience and increase sales conversion rates.
25. Oversee the implementation of presentation methods, analyze their impact on sales, andmake continuous improvement decisions.
26. Create seasonal display concepts related to campaigns and product launches to supportpurchasing decisions.
27. Participate in expansion and growth plans by collaborating with the sales department andproviding the necessary support.
28. Provide strategic direction to the team to improve campaign efficiency and maximizemarketing return.
29. Ensure the integration of marketing activities with product launches and sales plans.
30. Public Relations Management by developing and implementing marketing plans thatcontribute to improving the company's image and enhancing awareness of it, includingmanaging media crises and coordinating with the media for positive coverage.
31. Manage relationships with influencers, advertisers, brand ambassadors, and marketingservice providers, ensure their adherence to the company's messages and identity, andevaluate their performance.
32. Develop and track key performance indicators (KPIs) such as traffic, engagement,conversions, and average order value, track campaign results,and make developmentrecommendations.
33. Develop key performance indicators (KPIs) to track performance, ensure the achievementof strategic objectives, and conduct periodic evaluations of team performance.
34. Manage and develop the work team by guiding, following up, and enhancing theircapabilities to achieve the Department's goals.
35. Participate in recruitment processes and select appropriate competencies through jobdescriptions, interviews, and candidate evaluations.
36. Prepare and submit periodic reports to senior management on the performance of the
Department, the results achieved, and future challenges.
37. Perform any other tasks that fall within the scope of the Department's work.

Requirements:

• Bachelor's degree in Business Administration, Marketing, or arelated field.
• +five years of experience in business development or brandmanagement.
• Extensive background in marketing strategies,product development, and category management.