Marketing Manager

Al Buraq Holding; Riyadh; On-site; SAR 240,000 - 360,000; Full time

Job summary

Al Buraq Holding is seeking a Marketing Manager to develop and execute strategies, overseeing branding, campaigns, and analytics to drive growth. You will collaborate with sales, product, and design teams to ensure consistent messaging across channels and optimize ROI.

The role requires leadership, strong communication, and hands-on experience with CRM and analytics tools to inform data-driven decisions and deliver impactful campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus)
• Proven experience as a Marketing Manager or similar role (typically 5+ years)
• Solid understanding of market research techniques and digital marketing tools
• Strong leadership and project management skills
• Excellent written and verbal communication skills
• Proficiency in marketing software (CRM, email platforms, analytics tools, etc.)
• Strategic thinking and creativity
• Analytical and data-driven decision-making
• Brand management
• Budget management
• Team leadership and cross-functional collaboration

Responsibilities

• Develop and implement comprehensive marketing strategies and plans
• Manage branding, advertising, and promotional campaigns across various channels (digital, print, events, etc.)
• Conduct market research to identify customer trends, competitor analysis, and business opportunities
• Collaborate with sales, product, and design teams to ensure cohesive messaging
• Supervise content creation, including brochures, ads, web content, and social media
• Monitor and analyze the performance of marketing campaigns and optimize for ROI
• Oversee the marketing budget and ensure cost-effective execution of plans
• Manage relationships with external agencies, vendors, and media partners
• Organize events, product launches, and trade shows
• Prepare regular reports and presentations on marketing performance for senior management

Skills

Leadership

Project management

Digital marketing

Market research

Brand management

Communication

CRM

Analytics tools

Education

Bachelor’s degree in Marketing/Business

Master’s degree (plus)

Tools

CRM

Email platforms

Analytics tools

Job description

The Marketing Manager is responsible for developing and executing marketing strategies to promote the company’s brand, products, and services. This role involves overseeing campaigns, managing marketing teams or vendors, analyzing market trends, and ensuring marketing initiatives align with business goals.

Key Responsibilities:

Develop and implement comprehensive marketing strategies and plans

Manage branding, advertising, and promotional campaigns across various channels (digital, print, events, etc.)

Conduct market research to identify customer trends, competitor analysis, and business opportunities

Collaborate with sales, product, and design teams to ensure cohesive messaging

Supervise content creation, including brochures, ads, web content, and social media

Monitor and analyze the performance of marketing campaigns and optimize for ROI

Oversee the marketing budget and ensure cost-effective execution of plans

Manage relationships with external agencies, vendors, and media partners

Organize events, product launches, and trade shows

Prepare regular reports and presentations on marketing performance for senior management

Qualifications:

Bachelor’s degree in Marketing, Business, or related field (Master’s degree is a plus)

Proven experience as a Marketing Manager or similar role (typically 5+ years)

Solid understanding of market research techniques and digital marketing tools

Strong leadership and project management skills

Excellent written and verbal communication skills

Proficiency in marketing software (CRM, email platforms, analytics tools, etc.)

Strategic thinking and creativity

Analytical and data-driven decision-making

Brand management

Budget management

Team leadership and cross-functional collaboration