Lead Beauty Trainer

Cenomi Group; Jeddah; On-site; SAR 130,000 - 210,000; Full time

Job summary

Cenomi Retail in Jeddah is seeking a Lead Beauty Trainer to drive training programs across our Western Region stores. You will empower beauty advisors with product knowledge, application techniques, and sales strategies to enhance customer engagement.

Travel across the Western Region is regular, with occasional travel to other cities in Saudi Arabia. The role combines hands-on coaching with brand-focused training to support launches and retail performance.

Qualifications

• Minimum 3–5 years of experience in beauty, cosmetics, makeup, or skincare.
• Experience as Beauty Trainer, Retail Trainer, Makeup Artist Trainer, Field Trainer, or similar role is highly preferred.
• Hands-on experience in beauty retail environments is essential.
• Strong knowledge of makeup application techniques, beauty products, skincare, and customer consultation.

Responsibilities

• Deliver engaging product, makeup, skincare, and sales training programs to store teams.
• Conduct onboarding and induction training for new beauty advisors and store employees.
• Translate brand training materials into practical and easy-to-understand learning experiences.
• Create and execute training calendars aligned with product launches and business requirements.
• Assess training effectiveness through evaluations, observations, and performance tracking.
• Lead store visits to coach teams on customer service, product recommendations, and selling techniques.
• Support product launches, promotions, and retail activations through effective training and communication.
• Ensure consistent brand standards and high level of customer experience across stores.

Skills

Beauty training

Retail training

Coaching

Product knowledge

Communication

Job description

Founded in 1990 as Fawaz Alhokair Fashion Retail Co., Cenomi Retail has introduced more than 80 international retail and F&B brands to the Kingdom of Saudi Arabia. These include some of the world’s most loved including Zara, Mango, Aldo, Cinnabon, Subway and more. Cenomi Retail operates more than 1,600 stores across 100 shopping centers in 11 countries. We are dedicated to growth and breaking down boundaries to offer a truly unique brand partnership proposition.

Job Title: Lead Beauty Trainer

Reporting To: Brand Manager

Key Responsibilities:

Training & Development

• Deliver engaging product, makeup, skincare, and sales training programs to store teams.
• Conduct onboarding and induction training for new beauty advisors and store employees.
• Ensure all team members fully understand KIKO Milano products, collections, ingredients, benefits, and application techniques.
• Translate brand training materials into practical and easy-to-understand learning experiences.
• Create and execute training calendars aligned with business requirements and product launches.
• Assess training effectiveness through evaluations, observations, and performance tracking.
• Identify training needs and recommend development plans to improve individual and team capabilities.

Coaching & Store Support

• Conduct regular store visits across the assigned region to coach teams on customer service, product recommendations, and selling techniques.
• Lead by example by demonstrating makeup application, product usage, and customer engagement techniques.
• Provide on-the-job coaching to improve sales conversion, average transaction value, units per transaction, and overall retail performance.
• Support store managers in developing team capabilities and achieving operational excellence.
• Build strong professional relationships with store teams and act as a trusted training partner.

Commercial Performance & KPI Management

• Connect training initiatives directly to business objectives and retail KPIs.
• Monitor and evaluate training impact on sales performance and customer experience.
• Support product launches, promotional campaigns, and retail activations through effective training and communication.
• Identify opportunities to improve team productivity, product knowledge, and selling behaviors.
• Collaborate with the Brand Manager to ensure training activities contribute to commercial growth and brand standards.

Brand Excellence & Customer Experience

• Ensure consistent implementation of KIKO Milano brand standards across all stores.
• Promote exceptional customer service and client engagement through best-practice beauty consultation techniques.
• Maintain up-to-date knowledge of beauty industry trends, competitor activities, and new product innovations.
• Act as a brand ambassador, demonstrating professionalism, passion, and expertise in beauty and cosmetics.

Qualifications & Experience

• Minimum 3–5 years of experience in the beauty, cosmetics, makeup, or skincare industry.
• Previous experience as a Beauty Trainer, Retail Trainer, Makeup Artist Trainer, Field Trainer, or similar role is highly preferred.
• Hands‑on experience within beauty retail environments is essential.
• Strong knowledge of makeup application techniques, beauty products, skincare, and customer consultation.
• Experience in training retail teams and driving commercial sales performance.
• Experience working with international beauty brands is an advantage.

Language Requirements

• Ability to read, understand, and deliver training materials in English.
• Strong verbal and written communication skills.
• Ability to communicate effectively with local store teams and stakeholders.

Mobility & Travel Requirements

• Based in Jeddah, Saudi Arabia.
• Regular travel required across the Western Region.
• Occasional travel to other cities within Saudi Arabia based on business needs.
• Must be comfortable with frequent store visits, training sessions, launches, and regional meetings.
• Possess flexibility to adjust schedules according to business and training requirements.

Working Schedule

• 5 working days per week / 2 days off
• Days off will typically fall on weekdays.
• Flexibility is required to support store operations, training schedules, product launches, and business priorities.