keemart-KOL Marketing intern

Meituan Inc.; Riyadh; Hybrid; SAR 33,000 - 67,000; Full time

Job summary

Meituan Inc. is seeking a content and influencer research intern to assist review of influencer collaborations, monitor user feedback, and compile data for ongoing campaigns.

The role involves market research on overseas platforms and producing case-study analyses under guidance. Ideal candidates are current Bachelor's/Master's students with strong English, Arabic aPlus, and an interest in social media trends.

Qualifications

• Excellent English; usable as working language with strong written communication and reading comprehension.
• Arabic proficiency is a significant advantage and may lead to market-specific tasks.
• Strong interest in mainstream social media platforms (TikTok, Instagram, YouTube, Snapchat).
• Current student in a Bachelor’s or Master’s program; preference for marketing/advertising/journalism/foreign languages/IR backgrounds.

Responsibilities

• Assist content and influencer collaboration review and monitor data/feedback.
• Research trends on overseas social platforms (TikTok, Instagram, YouTube, Snapchat).
• Track influencer marketing case studies and write analysis reports.
• Support influencer discovery and screening; collect daily data for target markets.

Skills

English proficiency

Arabic advantage

Media literacy

Teamwork

Multitasking

Education

Bachelor's or Master's student in relevant field

Preferred: marketing/advertising/journalism/foreign languages/IR

Job description

1. Content and Communication Assistance: Assist the team in reviewing content collaborated with Saudi influencers; monitor and collect data and user feedback on influencer content.

2. Market and Influencer Research: Assist the team in researching trends and popular content on mainstream and emerging overseas social media platforms (e.g., TikTok, Instagram, YouTube, Snapchat).

3. Case Studies: Track and analyze influencer marketing case studies of corresponding overseas platforms and outstanding brands, and write analysis reports.

4. Influencer Discovery and Screening: Based on project needs, cooperate with the agency to discover and initially screen potential influencers/KOLs in the target market, establish preliminary data, and conduct daily data collection.

Qualifications

1. Language Proficiency: Excellent English skills, usable as a working language; outstanding written communication and reading comprehension abilities. Arabic proficiency is a significant advantage: Ability to read, write, or communicate in Arabic will set you apart from other candidates and may lead to specific market-specific tasks.

2. Media Acumen: Strong interest in mainstream social media platforms (TikTok, Instagram, YouTube, Snapchat). A heavy user of platforms like TikTok and Instagram; being a KOL (Key Opinion Leader) is a plus. Curiosity and a willingness to learn about online pop culture, trending topics, and the influencer ecosystem are also desirable.

3. Personal Qualities: Strong learning ability, meticulousness, and a sense of responsibility; able to multitask efficiently. Excellent teamwork skills and a willingness to communicate.

4. Education Background: Currently enrolled in a Bachelor's or Master's program; any major is acceptable, but preference will be given to candidates with backgrounds in marketing, advertising, journalism, foreign languages (especially Arabic), or international relations.

Highlights

Fast growth, Good team atmosphere

Deep learning and engagement in online marketing