Overseas KOL Marketing Specialist

Meituan Inc.; Riyadh; On-site; SAR 420,000 - 600,000; Full time

Job summary

Meituan Inc. is seeking a seasoned KOL marketing specialist to lead overseas partnership efforts. You will identify and negotiate with KOL resources abroad, develop Saudi-market strategies, and manage paid collaborations across social platforms.

You will integrate brand positioning with local cultural nuances, oversee end-to-end KOL content production, scheduling, and performance analysis, and coordinate with product, media buying, and design teams to ensure content aligns with brand tone.

Qualifications

• Bachelor's degree or above; 4+ years of overseas KOL marketing experience.
• Familiar with TikTok/Instagram/YouTube ecosystems.
• Strong localization insight and understanding of local culture and trends.

Responsibilities

• Identify, screen, and negotiate partnerships with KOL resources in overseas markets.
• Develop KOL marketing strategies and plans for the Saudi market and execute paid collaborations on social platforms.
• Oversee content production, publishing schedules, and performance monitoring for KOL campaigns.
• Collaborate with product, media buying, and design teams to ensure content aligns with brand tone.

Skills

KOL marketing

Content production

Project coordination

Localization insight

English working language

Education

Bachelor's degree

Tools

TikTok

Instagram

YouTube

Job description

Responsible for identifying, screening, and negotiating partnerships with KOL resources in overseas markets. Develop KOL marketing strategies and plans for the Saudi market, and execute paid collaborations on social platforms.

Integrate brand positioning with the cultural characteristics of target markets to plan creative marketing content and communication proposals; oversee the full process of KOL content production, publishing schedules, and performance monitoring.

Monitor and evaluate the performance of KOL marketing campaigns, track campaign data (engagement rate, conversion rate, etc.), deliver strategy optimization plans, and iterate marketing methodologies.

Collaborate with product, media buying, and design teams to ensure content output is highly aligned with brand tone.

Job Requirements:

Bachelor's degree or above; 4+ years of overseas KOL marketing experience; familiar with the platform ecosystems of TikTok/Instagram/YouTube, etc.

Strong localization insight and deep understanding of local culture, trends, and the social media ecosystem; able to quickly capture hot topics and integrate them into content. Prior local marketing experience is preferred.

Excellent coordination and communication skills; able to drive project planning and execution.

English can be used as a working language; proficiency in Arabic is preferred.