Saudi KOL Marketing Lead — Arabic-Speaking Campaigns

Meituan; Riyadh; On-site; SAR 200,000 - 280,000; Full time

Job summary

Meituan is seeking a KOL/Influencer Marketing Manager in Riyadh to identify and manage overseas KOLs, lead negotiations, and shape Saudi campaigns across TikTok, Instagram, and YouTube.

You will develop creative campaigns aligned with brand positioning, manage end-to-end campaign workflows, and analyze performance to drive optimization, working closely with product and cross-functional teams.

Qualifications

• Bachelor's degree or above.
• 4+ years of overseas KOL/Influencer Marketing experience.
• Strong localization and market insight with deep understanding of local culture, Saudi market.
• Excellent communication, coordination, and project management skills.
• Fluent in English as working language; Arabic language proficiency is required.

Responsibilities

• Identify, source, and evaluate KOLs across overseas markets and lead partnership negotiations.
• Develop and execute KOL marketing strategies for the Saudi Arabian market, managing influencer campaigns across platforms such as TikTok, Instagram, and other major social media channels.
• Develop creative marketing campaigns and communication strategies based on brand positioning and local market insights; manage end-to-end KOL campaign process.
• Monitor and evaluate campaign effectiveness by analyzing KPIs, provide data-driven optimization recommendations, and refine influencer marketing strategies.
• Collaborate closely with Product and cross-functional teams to ensure influencer content aligns with brand positioning and business objectives.

Skills

Fluent English

Arabic language

Education

Bachelor's degree or above

Job description

Meituan is seeking a KOL/Influencer Marketing Manager in Riyadh to identify and manage overseas KOLs, lead negotiations, and shape Saudi campaigns across TikTok, Instagram, and YouTube.

You will develop creative campaigns aligned with brand positioning, manage end-to-end campaign workflows, and analyze performance to drive optimization, working closely with product and cross-functional teams.