Marketing Manager - digital business

Swisslinx Middle East; Saudi Arabia; On-site; SAR 240,000 - 420,000; Full time

Job summary

Swisslinx Middle East is seeking a Marketing Manager to own the brand, marketing and retention strategy with a strong focus on the Saudi Arabian market. This digital-first role requires strategic leadership and a hands-on approach to performance marketing, paid acquisition and campaign governance.

You will lead branding, content direction, and cross-channel campaigns, while localisation ensures alignment with Saudi consumer behaviour, culture and communication style.

Qualifications

• Must have strong digital marketing background with experience in consumer digital business.
• Proven ability to grow an app or digital platform through performance marketing and paid acquisition.
• Experience with brand, content, communications and campaigns.
• Strong analytical ability to define, monitor and report on KPIs.

Responsibilities

• Build and own the brand and marketing strategy, plan and campaign calendar, including positioning, audiences and key messaging.
• Own content and creative direction, turning deals and offers into campaigns.
• Lead strategy and content for push notifications, CRM, email, social media and other channels.
• Localise all marketing for Saudi Arabia, reflecting local consumer behaviour and culture.
• Own retention and re-engagement strategy, including remarketing.
• Develop and guide paid acquisition across Google Ads, Meta, TikTok and Snapchat: set targets, budgets, CPI, app-install strategy, and optimisation decisions.
• Analyse and challenge campaign results, monitoring CPI, CAC/CPA, ROAS, LTV and attribution quality.
• Define and monitor marketing KPIs with regular reporting to guide activity.
• Coordinate with Product, Business Development and Commercial teams.

Skills

Digital marketing

Performance marketing

Brand strategy

Data-driven analytics

Cross-functional collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Job description

On behalf of our client, a digital savings company, leader in their industry in KSA market, we are looking for a Marketing Manager to own the brand, marketing, communications and retention strategy, with a strong focus on the Saudi Arabian market.

This is a digital-first role. The Marketing Manager will own the strategy, KPIs and performance of the marketing function, combining brand and communications leadership with a practical understanding of performance marketing and paid acquisition. An existing team handles daily campaign execution, so the focus is on strategy, guidance and challenging results.

The role works closely with the Business Development team, who source brands, deals and discounts, and turns these offers into campaigns that drive traffic, user acquisition and engagement.

Key Responsibilities

• Build and own the brand and marketing strategy, plan and campaign calendar, including positioning, audiences and key messaging.
• Own content and creative direction, and turn deals and offers from the Business Development team into campaigns.
• Lead strategy and content for push notifications, CRM, email, social media and other channels.
• Ensure all marketing is properly localised for Saudi Arabia, not simply translated, reflecting Saudi consumer behaviour, culture, trends and communication style.
• Own the retention and re-engagement strategy, including remarketing.
• Build and guide the paid acquisition strategy across Google Ads/App Campaigns, Meta, TikTok and Snapchat: set targets and budgets, manage CPI and app-install strategy, and decide what to optimise, scale, test or stop.
• Analyse and challenge campaign results, monitoring CPI, CAC/CPA, ROAS, conversion, retention, LTV and attribution quality beyond the install.
• Define and monitor marketing KPIs, with regular reporting that guides future activity.
• Coordinate with Product, Business Development and Commercial teams.

Candidate Requirements

• Strong, demonstrable experience in the Saudi Arabian market and its consumer behaviour, culture and communication style.
• Proven experience in a consumer digital business, ideally in cashback, coupons and deals, loyalty and rewards, e-commerce, affiliate marketing or consumer fintech.
• Strong digital marketing background, with proven experience growing an app or digital platform (installs, activation, retention and revenue).
• Strong knowledge of performance marketing and paid acquisition, including CPI/app-install campaigns, CAC/CPA, ROAS, LTV, attribution, remarketing and re-engagement.
• Experience marketing promotions or deals with a partnerships or business development team.
• Experience developing marketing strategy and managing brand, content, communications and campaigns.
• Experience with social media, CRM, email and push notification strategy.
• Strong analytical ability and experience defining, monitoring and reporting on KPIs.

Personal Qualities

• Driven self-starter who can work autonomously and within a team.
• Proven track record of taking a digital media or digital consumer company's performance to the next level, with measurable results