Assistant Marketing Manager

Meituan Inc.; Saudi Arabia; On-site; SAR 90,000 - 150,000; Full time

Job summary

Meituan Inc. in Saudi Arabia is seeking a senior marketing professional to lead brand marketing and campaign execution for Keemart.

You will develop and align brand plans with commercial priorities, and drive integrated campaigns across digital, CRM, in-app, OOH, retail, and partnerships. You will collaborate with growth, product, operations, BI, and regional teams to optimize traffic, activation, retention, and promotion, while monitoring market trends and competitor activity to inform

Qualifications

• 5+ years of marketing experience in e-commerce or related fields.
• Saudi Arabia market familiarity and local consumer insights.
• Experience with integrated marketing campaigns and brand communications.

Responsibilities

• Develop and execute Keemart brand and marketing plans aligned with brand positioning and business objectives.
• Coordinate integrated campaigns across digital, CRM, in-app, OOH, retail, partnerships, and relevant channels.
• Plan content and brand communications with agencies and internal teams for the Saudi market.
• Support customer acquisition, activation, retention, and promotional campaigns to drive traffic and orders.
• Collaborate on partnerships, activations, and local initiatives with post-campaign evaluation.
• Monitor market trends and competitor campaigns; translate findings into actionable recommendations.
• Manage agency and project timelines, budgets, and quality.
• Track marketing KPIs and produce post-campaign reports with learnings and optimizations.
• Cross-functional collaboration with commercial, growth, product, operations, BI, design, and regional teams.
• Fluent English required; Arabic proficiency strongly preferred.

Skills

Marketing experience

Saudi market experience

Campaign management

Digital marketing

Analytics

Project management

Stakeholder management

English proficient

Arabic preferred

Job description

Responsibilities

• Brand Marketing & Campaign Execution

Support the development and execution of Keemart brand and marketing plans, ensuring campaigns are aligned with brand positioning, commercial priorities, and business objectives.

• Integrated Marketing Communication

Coordinate integrated campaigns across digital, CRM, in-app, OOH, retail, partnerships, and other relevant channels, ensuring consistent messaging and timely execution across consumer touchpoints.

• Content & Brand Communication

Support content planning and brand communication execution, working with agencies and internal teams to deliver relevant, engaging, and locally resonant content for the Saudi market.

• E-commerce Growth Support

Work closely with growth, commercial, product, and operations teams to support customer acquisition, activation, retention, category campaigns, and promotional initiatives that contribute to traffic, orders, and customer value.

• Partnerships & Activations

Supportmerchant partnerships, brand activations, and local initiatives, including briefing, coordination, execution follow-up, and post-campaign evaluation.

• Market & Competitor Intelligence

Track e-commerce, quick-commerce, grocery, retail, and relevant consumer trends in Saudi Arabia. Monitor competitor campaigns, offers, channel activity, and customer propositions and translate findings into actionable recommendations.

• Agency & Project Management

Manage day-to-day coordination with creative, media, production, and activation partners. Maintain clear timelines, deliverables, budgets, and follow-ups to ensure work is delivered on time and to the required quality.

• Marketing Performance & Reporting

Track campaign and channel performance using relevant marketing and business KPIs. Prepare clear post-campaign reports, identify learnings, and recommend optimizations for future activity.

• Cross-functional Collaboration

Work closely with commercial, growth, product, operations, BI, design, and regional teams to ensure marketing plans are practical, data-informed, and aligned with business priorities.

Qualifications

• Marketing Experience

5+ years of relevant marketing experience, preferably in e-commerce, quick commerce, online retail, marketplaces, FMCG, or consumer technology businesses.

• Saudi Market Experience

Strong preference for candidates with hands-on marketing experience in Saudi Arabia and a good understanding of local consumer behavior, media habits, cultural nuances, and market dynamics.

• Campaign & Brand Capability

Proven experience supporting or managing integrated marketing campaigns, brand communications, content, and promotional activity from planning through execution and reporting.

• Digital & E-commerce Understanding

Good understanding of digital marketing, customer acquisition, CRM, performance indicators, e-commerce funnels, conversion, retention, and promotional mechanics.

• Project Management

Strong organizational and project-management skills, with the ability to manage multiple workstreams, agencies, stakeholders, timelines, and budgets in a fast-paced environment.

• Analytical Mindset

Comfortable working with marketing and business data, identifying patterns, measuring campaign effectiveness, and turning insights into practical actions.

• Communication & Stakeholder Management

Strong communication and collaboration skills, with the ability to work effectively across functions and with local and regional stakeholders.

• Language Skills

Fluent working proficiency in English is required. Arabic proficiency is strongly preferred.

Highlight

This is a new business with great potential, operating in the fast-growing Q-commerce sector, with substantial room for growth and a great team atmosphere.