Growth & Paid Media Specialist - ROI & Market Expansion

Moomoo Inc.; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Benefits offered by this job

Paid Time Off

Training

Development

Performance Bonus

Job summary

Moomoo Inc. is seeking a seasoned Paid Media / Performance Marketing professional to drive campaigns in Saudi Arabia.

You will implement AppsFlyer tracking, oversee influencer activations, and manage OOH, in-app and programmatic advertising to maximize reach and performance. In this role you will coordinate TV and news placements, work with the Global Marketing Team to tailor the KSA plan, and rigorously monitor budgets, performance metrics, and ROI.

Responsibilities

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and evaluation.
• Oversee OOH advertising across KSA, covering key districts, malls, digital screens and strategic locations.
• Identify and manage advertising opportunities across local apps in KSA to maximize reach and engagement.
• Manage programmatic advertising activities with emphasis on audience targeting and optimization.
• Coordinate TV commercials, news coverage, and media placements to support brand objectives.
• Collaborate with Global Marketing Team to localize and execute the KSA paid media plan.
• Manage media budgets, monitor performance, and seek efficiency improvements and ROI gains.
• Monitor CAC and ROI/ROAS to optimize paid media investments.
• Track app installs, registrations, and customer acquisition.
• Monitor reach, engagement, CTR, and conversion rates; adjust campaigns accordingly.
• Ensure timely delivery of the KSA paid media plan across channels.

Job description

Moomoo Inc. is seeking a seasoned Paid Media / Performance Marketing professional to drive campaigns in Saudi Arabia.

You will implement AppsFlyer tracking, oversee influencer activations, and manage OOH, in-app and programmatic advertising to maximize reach and performance. In this role you will coordinate TV and news placements, work with the Global Marketing Team to tailor the KSA plan, and rigorously monitor budgets, performance metrics, and ROI.