Paid Media Growth Strategist — ROI & CAC

Futu Holdings Limited; Riyadh; On-site; SAR 279,000 - 446,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Performance Bonus

Job summary

Futu Holdings Limited in Saudi Arabia is seeking a Marketing Manager to lead paid media planning and execution across AppsFlyer tracking, influencer, OOH, in-app, programmatic, and TVC initiatives to boost ROI.

You will coordinate with the Global Marketing Team to localize the KSA paid media plan, manage budgets, monitor campaign performance, and drive efficiency and conversions across channels.

Qualifications

• ROI/ROAS optimization required.
• CAC monitoring and optimization.
• Track app installs, registrations and CAC.
• Monitor campaign performance metrics (reach, engagement, CTR, conversions).
• Ensure efficient media spend across channels.
• Timely delivery and alignment with Global Marketing Team.

Responsibilities

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• Oversee OOH advertising across KSA, covering key districts, malls, digital screens, and strategic locations.
• Identify and manage in-app advertising opportunities across local apps in KSA to maximize reach and engagement.
• Manage programmatic advertising activities, ensuring effective audience targeting and optimization.
• Coordinate TV commercials, news coverage, and media placements to support brand objectives.
• Collaborate with Global Marketing Team to localize and execute the KSA paid media plan.
• Manage media budgets, monitor campaign performance, and identify efficiency improvements.

Skills

ROI/ROAS

CAC

App Installs

Campaign Performance

Media Efficiency

Campaign Delivery

Job description

Futu Holdings Limited in Saudi Arabia is seeking a Marketing Manager to lead paid media planning and execution across AppsFlyer tracking, influencer, OOH, in-app, programmatic, and TVC initiatives to boost ROI.

You will coordinate with the Global Marketing Team to localize the KSA paid media plan, manage budgets, monitor campaign performance, and drive efficiency and conversions across channels.