Growth & Market Specialist

Moomoo Inc.; Riyadh; On-site; SAR 180,000 - 240,000; Full time

Benefits offered by this job

Paid Time Off

Training

Development

Performance Bonus

Job summary

Moomoo Inc. is seeking a seasoned Paid Media / Performance Marketing professional to drive campaigns in Saudi Arabia.

You will implement AppsFlyer tracking, oversee influencer activations, and manage OOH, in-app and programmatic advertising to maximize reach and performance. In this role you will coordinate TV and news placements, work with the Global Marketing Team to tailor the KSA plan, and rigorously monitor budgets, performance metrics, and ROI.

Responsibilities

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and evaluation.
• Oversee OOH advertising across KSA, covering key districts, malls, digital screens and strategic locations.
• Identify and manage advertising opportunities across local apps in KSA to maximize reach and engagement.
• Manage programmatic advertising activities with emphasis on audience targeting and optimization.
• Coordinate TV commercials, news coverage, and media placements to support brand objectives.
• Collaborate with Global Marketing Team to localize and execute the KSA paid media plan.
• Manage media budgets, monitor performance, and seek efficiency improvements and ROI gains.
• Monitor CAC and ROI/ROAS to optimize paid media investments.
• Track app installs, registrations, and customer acquisition.
• Monitor reach, engagement, CTR, and conversion rates; adjust campaigns accordingly.
• Ensure timely delivery of the KSA paid media plan across channels.

Job description

• Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.
• In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.
• Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.
• TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.
• Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.
• Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.
• Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.
• Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.
• App Installs & Conversions: Track app installations, registrations, and customer acquisition.
• Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.
• Media Efficiency: Ensure effective budget utilization and optimize spending across channels.
• Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

• Paid Time Off
• Training & Development
• Performance Bonus