Growth & Market Specialist

Futu Holdings Limited; Riyadh; Vor Ort; SAR 279.000 - 446.000; Vollzeit

Benefits dieser Stelle

Paid Time Off

Training & Development

Performance Bonus

Zusammenfassung

Futu Holdings Limited in Saudi Arabia is seeking a Marketing Manager to lead paid media planning and execution across AppsFlyer tracking, influencer, OOH, in-app, programmatic, and TVC initiatives to boost ROI.

You will coordinate with the Global Marketing Team to localize the KSA paid media plan, manage budgets, monitor campaign performance, and drive efficiency and conversions across channels.

Qualifikationen

• ROI/ROAS optimization required.
• CAC monitoring and optimization.
• Track app installs, registrations and CAC.
• Monitor campaign performance metrics (reach, engagement, CTR, conversions).
• Ensure efficient media spend across channels.
• Timely delivery and alignment with Global Marketing Team.

Aufgaben

• Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.
• Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.
• Oversee OOH advertising across KSA, covering key districts, malls, digital screens, and strategic locations.
• Identify and manage in-app advertising opportunities across local apps in KSA to maximize reach and engagement.
• Manage programmatic advertising activities, ensuring effective audience targeting and optimization.
• Coordinate TV commercials, news coverage, and media placements to support brand objectives.
• Collaborate with Global Marketing Team to localize and execute the KSA paid media plan.
• Manage media budgets, monitor campaign performance, and identify efficiency improvements.

Kenntnisse

ROI/ROAS

CAC

App Installs

Campaign Performance

Media Efficiency

Campaign Delivery

Jobbeschreibung

- Performance & Analytics: Establish and manage AppsFlyer tracking to monitor campaign performance, attribution, conversions, and ROI.

- Influencer Marketing: Plan and manage influencer advertising campaigns, including selection, coordination, execution, and performance evaluation.

- OOH Advertising: Oversee OOH advertising across KSA, covering key business districts, malls, digital screens, and other strategic locations.

- In-App Advertising: Identify and manage advertising opportunities across relevant local apps in KSA to maximize reach, engagement, and campaign performance.

- Programmatic Advertising: Manage programmatic advertising activities, ensuring effective audience targeting, campaign optimization, and performance.

- TVC & News: Coordinate TV commercials, news coverage, and media placements to support brand awareness and campaign objectives.

- Global Coordination: Work closely with the Global Marketing Team to develop, align, localize, and execute the KSA paid media plan.

- Budget & Reporting: Manage media budgets, monitor campaign performance, and identify opportunities to improve efficiency and maximize ROI.

Requirements

- Return on Investment (ROI/ROAS): Measure and optimize returns on paid media investment.

- Customer Acquisition Cost (CAC): Monitor and improve acquisition efficiency.

- App Installs & Conversions: Track app installations, registrations, and customer acquisition.

- Campaign Performance: Monitor reach, engagement, click-through rates (CTR), and conversion rates.

- Media Efficiency: Ensure effective budget utilization and optimize spending across channels.

- Campaign Delivery: Ensure timely execution of the KSA paid media plan in alignment with the Global Marketing Team.

Benefits

• Paid Time Off
• Training & Development
• Performance Bonus