Field-Driven Consumer Brand Marketing Specialist

Roche; Riyadh Region; Sur place; SAR 201 000 - 312 000; Plein temps

Résumé du poste

Roche is seeking a Marketing Specialist for Consumer & OTC to lead brand growth and GTM plans across retail, pharmacy, and digital channels in Riyadh. You will drive acquisition, retention and loyalty while strengthening product positioning and delivering sustainable business results.

You will manage end-to-end brand lifecycles, translate insights into campaigns, and coordinate with cross-functional teams to ensure flawless execution on local markets.

Qualifications

• Experience in FMCG/consumer healthcare or OTC marketing.
• Brand or category management experience.
• Fluent in Arabic and English.
• Willingness to travel up to 30%.

Responsabilités

• Lead end-to-end brand and product lifecycle management for the Consumer & OTC portfolio.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
• Translate consumer and shopper insights into winning brand strategies, campaigns, and activations.
• Drive category management initiatives, including assortment strategy, shelf positioning, pricing architecture, and promotional planning.
• Develop and execute consumer acquisition and retention programs, including loyalty initiatives, digital engagement, and omnichannel campaigns.
• Lead trade marketing execution, including in-store visibility, promotional mechanics, bundles, and POS materials.
• Monitor market trends and competitor activity to identify growth opportunities and optimize brand positioning.
• Track and analyze KPIs and drive action plans.

Description du poste

Roche is seeking a Marketing Specialist for Consumer & OTC to lead brand growth and GTM plans across retail, pharmacy, and digital channels in Riyadh. You will drive acquisition, retention and loyalty while strengthening product positioning and delivering sustainable business results.

You will manage end-to-end brand lifecycles, translate insights into campaigns, and coordinate with cross-functional teams to ensure flawless execution on local markets.