Brand Growth & Shopper Experience Manager

409 Ismail Abudawood P&G Ltd; Jeddah; On-site; SAR 180,000 - 240,000; Full time

Job summary

Procter & Gamble in Jeddah seeks a Marketing professional to build brands, drive consumer engagement and deliver impactful in-store experiences that influence purchases. You will lead loyalty programs, retail marketing initiatives and cross-functional campaigns, partnering with Brand Management, Sales and external agencies to grow brand penetration and measure ROI across channels.

Candidates should bring 3–5 years of relevant experience, a marketing degree and strong analytical, project

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3–5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.

Responsibilities

• Trial & Consumer Acquisition: Develop and lead strategies and initiatives that drive product trial, recruit new consumers and accelerate brand penetration.
• Loyalty & Retention Programs: Design and execute consumer loyalty and engagement programs that strengthen brand affinity, encourage repeat purchase and build long-term consumer relationships.
• In-Store Excellence: Lead in-store marketing and shopper activation strategies, ensuring impactful brand visibility, strong execution and compelling consumer experiences at the point of purchase.
• Campaign & Activation Management: Develop integrated activation plans across relevant consumer and retail touchpoints, ensuring consistency with overall brand strategies.
• Cross-Functional Collaboration: Partner closely with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams to deliver business objectives.
• Performance & Analytics: Track campaign effectiveness, evaluate KPIs, measure ROI and translate consumer and shopper insights into actionable growth opportunities.
• Innovation & Continuous Improvement: Identify new opportunities, explore emerging engagement platforms and continuously enhance trial, loyalty and in-store activation initiatives.

Skills

Brand strategy

Campaign management

Analytics

Stakeholder management

Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

Procter & Gamble in Jeddah seeks a Marketing professional to build brands, drive consumer engagement and deliver impactful in-store experiences that influence purchases. You will lead loyalty programs, retail marketing initiatives and cross-functional campaigns, partnering with Brand Management, Sales and external agencies to grow brand penetration and measure ROI across channels.

Candidates should bring 3–5 years of relevant experience, a marketing degree and strong analytical, project