Product Marketing Lead – Oncology & Launch Strategy

Roche; Riyadh Region; On-site; SAR 300,000 - 520,000; Full time

Job summary

Roche in Saudi Arabia is seeking a Marketing expert to establish and communicate our full product value proposition across the value chain, from payers to prescribers. You will craft insight-driven positioning and launch strategies and design integrated customer experiences.

You will drive campaigns, work with agencies, and partner with Medical and Regulatory teams to ensure compliant, impactful promotions, while enabling field teams and improving customer satisfaction across channels.

Qualifications

• Bachelor's degree in a science or related field.
• MBA is a plus.
• Minimum 4 years total work experience, including at least 2 years in marketing or market access.
• Direct experience in oncology, breast cancer preferred.
• Proven hands-on product launch experience.

Responsibilities

• Optimize marketing campaigns aligned with brand value proposition.
• Lead launch materials and toolkit development for field teams.
• Analyze customer insights to guide tactical marketing activities.
• Create post-launch dashboards to monitor market adoption.
• Coordinate with agencies and vendors to support marketing strategies.
• Collaborate with Medical and Regulatory teams for compliant tactics.
• Lead marketing activities with PPOCs for symposia and advisory boards.
• Measure marketing performance to drive customer and business outcomes.
• Manage Congresses and Professional Society relationships.

Skills

Marketing strategy

Product launch experience

Campaign management

Education

Bachelor's degree in a science or related field

MBA is a plus

Job description

Roche in Saudi Arabia is seeking a Marketing expert to establish and communicate our full product value proposition across the value chain, from payers to prescribers. You will craft insight-driven positioning and launch strategies and design integrated customer experiences.

You will drive campaigns, work with agencies, and partner with Medical and Regulatory teams to ensure compliant, impactful promotions, while enabling field teams and improving customer satisfaction across channels.