Consumer & OTC Brand Growth Specialist

Roche; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

Roche is seeking a Marketing Specialist to drive brand and category growth through consumer-centric strategies and robust Go-to-Market plans across retail, pharmacy, and digital channels. You will work with regional and local teams to win with shoppers and consumers.

You will translate consumer and shopper insights into campaigns that drive acquisition, retention, and loyalty, while monitoring performance and collaborating across Sales, Trade Marketing, Supply Chain, and Digital.

Qualifications

• Experience in FMCG/OTC preferred.
• Proven ability to lead brand initiatives end-to-end.
• Excellent presentation and stakeholder management.

Responsibilities

• Lead end-to-end brand and product lifecycle management for the Consumer & OT CB portfolio, including launches and pricing strategy.
• Own and execute integrated Go-to-Market strategies across retail, pharmacy, and e-commerce channels.
• Translate consumer insights into campaigns and activations that drive acquisition and loyalty.
• Drive category management initiatives, including assortment, shelf positioning, and promotional planning.
• Develop and execute consumer acquisition and retention programs, including loyalty initiatives and omnichannel campaigns.
• Lead trade marketing execution, including in-store visibility and POS materials.

Skills

Brand management

Category management

Go-to-Market strategy

Omnichannel marketing

Data-driven marketing

Job description

Roche is seeking a Marketing Specialist to drive brand and category growth through consumer-centric strategies and robust Go-to-Market plans across retail, pharmacy, and digital channels. You will work with regional and local teams to win with shoppers and consumers.

You will translate consumer and shopper insights into campaigns that drive acquisition, retention, and loyalty, while monitoring performance and collaborating across Sales, Trade Marketing, Supply Chain, and Digital.