Digital Marketing Specialist

Proven SA; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Proven SA in Riyadh, Saudi Arabia, seeks a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions.

The role requires close collaboration with sales, product, and technical teams to maximize campaign performance, leverage SEO/SEM, content creation, and automation, and stay ahead of digital marketing trends.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience in IT/Tech/AI.
• Experience managing end-to-end campaigns and lead generation.
• Experience with HubSpot and Google Analytics.
• Proficiency in SEO, SEM, social media, email marketing, and content marketing.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Drive qualified lead generation using AI-powered tools and paid media.
• Create engaging content and campaign assets with product and sales teams.
• Monitor KPIs and use data-driven improvements to maximize ROI.
• Manage company’s digital presence with consistent branding.
• Run demand generation and lead nurturing campaigns.
• Collaborate with cross-functional teams for product launches.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

Lead generation

Content creation

Campaign analysis

Campaign planning

Analytics

Cross-functional collaboration

Bilingual Arabic & English

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Google Analytics

CRM systems

Job description

Riyadh, Saudi Arabia

Position Title: Digital Marketing Specialist

Type: Full-time

Saudi Nationals are encouraged to apply.

ABOUT THE CLIENT

A leading technology organization supporting entities through digital transformation and intelligent automation solutions. Helping businesses streamline processes, improve operational efficiency, use data more effectively, and enhance overall performance through advanced technology expertise .

ABOUT THE ROLE

Digital Marketing Specialist will be responsible for pla nning , execut in g , and o ptimiz ing digital marketing initiatives that drive brand awareness, demand generation, and lead acquisition for thesoftware solutions. The role re quires collaborati ng closely with sales, product, and technical teams to maximize campaign performance, generate qualified leads, and strengthen the company’s digital presence.

KEY RESPONSIBILITIES

• Plan, execute, and optimize digital marketing campaigns across multiple digital channels.
• Drive qualified lead generation through AI-powered tools, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Develop engaging marketing content and campaign assets in collaboration with product, sales, and technical teams.
• Monitor campaign performance, analyze key performance indicators (KPIs), and implement data-driven improvements to maximize ROI.
• Manage and enhance the company's digital presence, ensuring consistent branding across all online platforms.
• Execute demand generation and lead nurturing campaigns to support business growth.
• Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
• Stay up to date with digital marketing trends, emerging technologies, and industry best practices.

Requirements

Education / Qualification

Bachelor's degree in M arketing , Communications, or a related field.

Experience

• Minimum 5 years of experience in digital marketing, preferably within the IT, technology, or AI industries.
• Proven experience managing end-to-end digital marketing campaigns and leading generation initiatives.
• Experience supporting B2B and B2C marketing strategies for technology products and services.
• Hands-on experience with marketing automation, CRM, and analytics platforms such as HubSpot and Google Analytics.
• Strong knowledge of SEO, SEM, paid advertising, social media marketing, email marketing, and content marketing.

Skills & Attributes

• Ability to execute digital marketing campaigns.
• Strong content creation and copywriting skills.
• Strategic thinking and business acumen.
• Results driven with a focus on ROI.
• Strong analytical and problem-solving skills.
• Ability to interpret campaign data and optimize performance.
• Creative and innovative mindset.
• Excellent collaboration and stakeholder management skills.
• FluencyinArabicandEnglishisrequired.