Senior Marketing Manager

Salt; Riyadh; On-site; SAR 280,000 - 420,000; Full time

Job summary

Salt in Riyadh seeks a Senior Digital Marketing Manager to lead strategy and execution for a major global technology brand. You will drive integrated campaigns, optimize performance and align with global objectives while resonating with local audiences.

The role requires 6+ years in digital marketing, strong analytics, and fluent English. You’ll collaborate across client teams and agency functions to deliver measurable growth in the Saudi market.

Qualifications

• 6+ years in digital marketing experience.
• Experience managing campaigns for global brands.
• Strong analytics and KPI reporting skills.
• Fluent English; Arabic helpful for the market.

Responsibilities

• Lead and execute integrated digital marketing strategies.
• Own planning, implementation, optimization and reporting.
• Manage paid social/search, SEO and display campaigns.
• Develop understanding of Saudi consumer trends.
• Collaborate with client and internal teams for cohesive campaigns.
• Monitor budgets, ROI and performance insights.
• Present insights and recommendations to stakeholders.

Skills

Digital marketing

Campaign management

Analytics

Stakeholder management

Project management

Strategy development

English fluency

Job description

A leading global marketing agency is looking for a Senior Digital Marketing Manager to lead digital marketing strategy and execution for a major global technology brand in Riyadh.

This is an exciting opportunity for a digitally savvy, commercially minded marketer to work on a high-profile international account, driving integrated digital campaigns, audience engagement and measurable business growth across the Saudi market.

The successful candidate will bring strong digital marketing expertise, a strategic mindset and the ability to translate business objectives into effective, data-driven marketing campaigns. They will work closely with the client and internal agency teams to deliver best-in-class digital experiences that resonate with local audiences while aligning with global brand objectives.

Key Responsibilities

• Lead the development and execution of integrated digital marketing strategies and campaigns across multiple channels.
• Own digital campaign planning, implementation, optimisation and performance reporting, ensuring activity delivers against agreed KPIs and business objectives.
• Manage digital media channels, including paid social, paid search, display, programmatic, SEO and other relevant digital touchpoints.
• Develop a deep understanding of the Saudi consumer landscape, digital behaviours, cultural nuances and emerging market trends.
• Work closely with the client to understand business priorities, translate briefs into actionable digital strategies and provide strategic recommendations.
• Oversee campaign budgets, media performance and ROI, using data and insights to continuously improve campaign effectiveness.
• Collaborate with internal media, creative, social, content, analytics and account management teams to deliver cohesive, integrated campaigns.
• Analyse campaign performance and consumer insights, producing clear reports and actionable recommendations for clients and senior stakeholders.
• Manage multiple projects and deadlines simultaneously, ensuring high-quality delivery and strong attention to detail.
• Identify opportunities to innovate, test new digital platforms and technologies, and introduce best practices to improve campaign performance.
• Build and maintain strong client relationships, acting as a trusted digital marketing partner and providing proactive, commercially focused advice.
• Stay up to date with developments in digital marketing, marketing technology, platform capabilities and the wider technology sector.

Requirements

• 6+ years of experience in digital marketing, ideally within a global marketing, media or digital agency environment.
• Proven experience managing digital marketing campaigns for large, complex or international brands.
• Experience working with technology, consumer electronics, telecommunications or other digitally focused brands would be highly advantageous.
• Strong understanding of digital media channels, campaign optimisation, audience targeting, analytics and performance measurement.
• Experience developing digital strategies that balance brand awareness, engagement, consideration and conversion objectives.
• Confident working with campaign data, performance dashboards and analytics tools to generate meaningful insights.
• Strong client management and stakeholder communication skills, with the ability to present strategies and recommendations confidently.
• Excellent project management skills and the ability to manage multiple workstreams in a fast-paced agency environment.
• Commercially minded, proactive and comfortable taking ownership of projects from strategy through to delivery.
• Strong understanding of the Saudi Arabian digital landscape and regional consumer behaviours.
• Fluency in English is essential. Arabic language skills would be an advantage.

What's on Offer?

• The opportunity to work with a leading global agency on a major international technology brand.
• Exposure to high-profile, integrated digital marketing campaigns across the Saudi market.
• A collaborative, fast-paced environment with opportunities to develop strategic and leadership capabilities.
• The chance to work at the forefront of digital innovation within one of the region's most exciting markets.