Digital Marketing Strategist: Lead Gen & ROI for B2B Tech

Proven SA; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Job summary

Proven SA in Riyadh, Saudi Arabia, seeks a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions.

The role requires close collaboration with sales, product, and technical teams to maximize campaign performance, leverage SEO/SEM, content creation, and automation, and stay ahead of digital marketing trends.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of digital marketing experience in IT/Tech/AI.
• Experience managing end-to-end campaigns and lead generation.
• Experience with HubSpot and Google Analytics.
• Proficiency in SEO, SEM, social media, email marketing, and content marketing.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across channels.
• Drive qualified lead generation using AI-powered tools and paid media.
• Create engaging content and campaign assets with product and sales teams.
• Monitor KPIs and use data-driven improvements to maximize ROI.
• Manage company’s digital presence with consistent branding.
• Run demand generation and lead nurturing campaigns.
• Collaborate with cross-functional teams for product launches.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

Lead generation

Content creation

Campaign analysis

Campaign planning

Analytics

Cross-functional collaboration

Bilingual Arabic & English

Education

Bachelor's degree in Marketing/Communications

Tools

HubSpot

Google Analytics

CRM systems

Job description

Proven SA in Riyadh, Saudi Arabia, seeks a Digital Marketing Specialist to plan, execute, and optimize digital marketing initiatives that build brand awareness and drive lead generation for software solutions.

The role requires close collaboration with sales, product, and technical teams to maximize campaign performance, leverage SEO/SEM, content creation, and automation, and stay ahead of digital marketing trends.