Head of Marketing (Riyadh, KSA)

DHC Partners; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

DHC Partners seeks a Marketing Lead in Saudi Arabia to plan and execute branding, demand generation, and content strategies. The role collaborates with sales, product, and customer success to ensure consistent brand messaging across all channels.

The ideal candidate has strong analytical skills, experience with CRM and digital advertising tools, and a proven track record in digital marketing, branding, and campaign management.

Qualifications

• Proven marketing leadership with focus on digital, branding and campaigns.
• Strong ability to analyze market data and derive insights.
• Experience using CRM and analytics tools to drive growth.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Lead generation and campaign management across digital, content and offline channels.
• Oversee content strategy and development for social media, blogs, and email marketing.
• Conduct market research to understand customer needs and trends.
• Plan and measure digital marketing efforts (SEO/SEM, PPC) and ROI.
• Collaborate with sales, product and customer success to ensure cohesive messaging.
• Establish relationships with local industry associations and media.
• Manage marketing budget and report performance to senior management.

Skills

Marketing expertise

Analytical skills

Technical proficiency

Networking & PR skills

Strategic & tactical balance

Education

Bachelor’s degree in Marketing, Business, or Communications

Tools

CRM software

Digital advertising tools

Analytics platforms

Job description

• Brand and Market Positioning: Develop and implement marketing strategies that align with business objectives and reinforce brand identity. Position the brand to effectively compete and gain market share in target segments.
• Lead Generation and Campaign Management: Independently manage lead generation initiatives and execute marketing campaigns across digital, content, and offline channels to drive customer acquisition and engagement.
• Content Strategy and Development: Oversee the creation of high-quality, engaging content that resonates with target audiences and strengthens brand awareness. This includes social media, blogs, email marketing, and other channels.
• Market Research and Customer Insights: Conduct market analysis to understand customer needs, preferences, and trends. Use data-driven insights to refine strategies and improve marketing performance.
• Digital Marketing and Analytics: Plan and execute digital marketing efforts, including SEO/SEM, social media, and PPC. Track and analyze metrics to evaluate campaign effectiveness and optimize ROI.
• Stakeholder Collaboration: Work closely with sales, product development, and customer success teams to ensure cohesive branding and customer messaging across all touchpoints.
• Public Relations and Networking: Establish and maintain relationships with local industry associations and media outlets to enhance brand credibility and visibility in the region.
• Budget Management: Oversee marketing budget allocation to ensure efficient resource use and maximum impact.
• Reporting and Performance Evaluation: Regularly report on marketing performance, market trends, and competitive intelligence to senior management. Provide actionable insights and recommendations to drive growth.

Job Requirements:

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Languages: Fluent in English (spoken and written); proficiency in Arabic is preferred.
• Experience: Previous experience working for a Chinese company’s overseas branch is an advantage. Experience in digital marketing, branding, and campaign management is essential.

Professional Skills:

• Marketing Expertise: Strong understanding of digital marketing, content creation, and customer engagement strategies.
• Analytical Skills: Proficiency in data analysis, performance metrics, and market research. Ability to use insights to shape marketing tactics.
• Technical Proficiency: Familiarity with CRM software, digital advertising tools, and analytics platforms. Proficiency in using office software and network tools.
• Networking and PR Skills: Proven ability to build relationships with industry associations, media, and other relevant stakeholders in the region.
• Strategic and Tactical Balance: Ability to think strategically while effectively executing hands-on marketing tasks.