CVM / Segmentation Head - Customer Value Management

Codeninja; Saudi Arabia; On-site; SAR 700,000 - 1,200,000; Full time

Job summary

Codeninja is seeking a Senior CVM Segmentation Head to lead customer lifecycle management for a retail banking client, covering acquisition, cross-sell, retention, and win-back. The role sits at the crossroads of commercial strategy, data-driven decision making, and stakeholder leadership to drive value and revenue across the base.

You will own end-to-end CVM strategy, define KPIs, design pricing levers, and lead campaign design and testing.

Qualifications

• 8-10 years of experience in CVM, growth strategy, retail banking, or customer lifecycle management.
• Strong track record in pricing and revenue optimisation.
• Proven experience owning commercial levers and campaign strategy end-to-end.
• Strong stakeholder management skills, including senior leadership engagement.
• Leadership/people management experience.

Responsibilities

• Own end-to-end CVM strategy across the customer lifecycle: acquisition, cross-sell, retention, and win-back.
• Define and track KPIs for customer value, engagement, and revenue performance.
• Design and execute commercial levers, pricing, offers, and incentives to optimise customer value.
• Lead campaign design, execution, and experimentation (A/B testing, uplift modelling).
• Drive segmentation strategy to enable targeted, personalised interventions.
• Partner with Marketing, Data Analytics, Product and Finance to align on priorities.
• Manage relationships with senior leaders and lead CVM initiatives.

Skills

CVM strategy

Pricing & revenue optimisation

Stakeholder management

Team leadership

Data-driven decision making

Tools

Experimentation platforms

Uplift modelling tools

Job description

We are hiring a Senior CVM Segmentation Head to lead customer lifecycle management for a retail banking client owning strategy across acquisition cross-sell retention and win-back This role sits at the intersection of commercial strategy data-driven decision making and stakeholder leadership responsible for driving customer value and revenue optimisation across the entire base

Key Responsibilities

• Own end-to-end CVM strategy across the customer lifecycle acquisition cross-sell retention and win-back Define and track KPIs for customer value engagement and revenue performance Design and execute commercial levers pricing offers incentives to optimise customer value Lead campaign design execution and experimentation A B testing uplift modelling to improve commercial outcomes Drive customer segmentation strategy to enable targeted personalised interventions Partner cross-functionally with Marketing Data Analytics Product and Finance to align on commercial priorities Manage stakeholder relationships at senior leadership level presenting strategy and results Lead and develop a team executing CVM initiatives if applicable confirm team size structure

Must-Haves

• Must-Haves 8 10 years of experience in CVM growth strategy retail banking or customer lifecycle management Strong track record in pricing and revenue optimisation Proven experience owning commercial levers and campaign strategy end-to-end Strong stakeholder management skills including senior leadership engagement Leadership people management experience Experience with segmentation frameworks and data-driven decision making Nice-to-Haves Experience in retail banking specifically vs general retail telco CVM Familiarity with experimentation platforms and uplift modelling tools Exposure to CVM in a regional MENA KSA market context

Why Join Us

Opportunity to lead CVM strategy for a major regional client High-impact senior leadership role with direct influence on commercial outcomes Work with a forward-deployed team at the intersection of consulting and hands-on execution

Must-Haves

• Must-Haves 8 10+ years of experience in CVM, growth strategy, retail banking, or customer lifecycle management Strong track record in pricing and revenue optimisation Proven experience owning commercial levers and campaign strategy end-to-end Strong stakeholder management skills, including senior leadership engagement Leadership/people management experience Experience with segmentation frameworks and data-driven decision making Nice-to-Haves Experience in retail banking specifically (vs. general retail/telco CVM) Familiarity with experimentation platforms and uplift modelling tools Exposure to CVM in a regional (MENA/KSA) market context