Field Sales Executive - Lower Trade

Storck; Riyadh; On-site; SAR 100,000 - 170,000; Full time

Job summary

Storck is seeking a field-based seller to drive growth in the KSA Lower Trade channel, covering wholesalers, discounters, petromarts and regional key accounts. You will expand coverage, strengthen customer relationships, and work with BTC distributor sales teams to meet targets.

The ideal candidate has 3–5 years in FMCG confectionery sales, a solid understanding of the KSA Lower Trade, strong Excel and reporting skills, and proven ability to plan and execute in a dynamic field environment.

Qualifications

• 3–5 years of FMCG confectionery sales in Lower Trade.
• Strong Excel and reporting tool proficiency.
• Excellent communication and stakeholder management.
• Ability to plan and execute independently in field.

Responsibilities

• Deliver sales growth and achieve channel targets.
• Increase numeric and weighted distribution.
• Close SKU gaps and improve MSL compliance.
• Secure BDAs and new business opportunities.
• Improve visibility, drop size and in-store execution.
• Build strong customer relationships and support BTC teams.
• Submit daily activity reports and participate in weekly reviews.
• Participate in monthly demand planning and forecast review meetings with BTC.
• Influence forecast accuracy and volume plans via distribution expansion and promotions.
• Ensure distribution gains are reflected in future demand plans.

Skills

Analytical skills

Excel

Stakeholder mgmt

Strong communication

Time management

Tools

Reporting tools

Job description

The purpose of this role is to drive and grow Storck’s business in the KSA Lower Trade channel (Wholesalers, Discounters, Petromarts & Regional Key accounts/MM) by expanding coverage, strengthening key customer relationships, and delivering sales targets in partnership with BTC (distributor) sales teams.

Key Responsibilities

• Deliver sales growth and achieve channel targets
• Increase Numeric & Weighted Distribution
• Close SKU gaps and improve MSL compliance
• Secure BDAs, volume-driving deals, and new business opportunities
• Improve visibility, drop size, and in-store execution
• Build strong customer relationships and support BTC sales teams
• Submit daily activity reports and participate in weekly reviews
• Participate in monthly demand planning and forecast review meetings with BTC.
• Influence forecast accuracy and volume plans by linking distribution expansion, new listings, promotional activities, and channel development initiatives.
• Ensure distribution gains and commercial opportunities are reflected in future demand plans to support sustainable growth.

Coverage

• Riyadh and Buraidah
• Minimum 1 week/month in Buraidah
• Daily alignment with BTC sales team followed by field execution

What we’re looking for

• 3–5 years of experience in FMCG confectionery sales, focused on Traditional/Lower Trade
• Strong understanding of the KSA Lower Trade landscape
• Strong analytical skills with working knowledge of Excel and reporting tools
• Effective communication and stakeholder management skills
• Ability to plan, prioritize, and execute independently in a field environment
• Strong commercial mindset with attention to detail