Marketing Director - Retail & E-Commerce | Saudi Arabia

Rawaj-HCM; Riyadh; On-site; SAR 600,000 - 900,000; Full time

Job summary

Rawaj-HCM in Saudi Arabia seeks a Marketing Director to lead brand positioning and digital/performance marketing initiatives across e-commerce and retail. You will identify market opportunities, analyze consumer behavior, and guide the marketing team to deliver measurable commercial results and strengthen competitive position.

The role requires 10+ years of leadership experience in marketing, a strong track record in consumer-focused industries, and excellence in analytics, strategy, and

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of progressive marketing experience with leadership at Director level.
• Experience in retail, e-commerce, consumer goods, beauty, cosmetics, lifestyle, or similar industries.
• Strong expertise in digital marketing, performance marketing, brand management, and integrated campaigns.
• Proven success in driving revenue growth, customer acquisition, retention, and ROI.
• Experience managing substantial marketing budgets and leading multidisciplinary teams.
• Strong commercial mindset translating business objectives into measurable results.
• Excellent analytical, strategic planning, communication, and stakeholder management skills.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with business objectives and market expansion plans.
• Strengthen brand positioning, awareness, and differentiation across channels.
• Lead digital marketing initiatives across paid media, social, SEO, CRM, email, and performance marketing.
• Oversee integrated marketing campaigns, promotions, product launches, and seasonal initiatives.
• Manage marketing budgets, optimize spend, and monitor KPIs, ROI.
• Build and develop a high-performing marketing team and manage external partners.

Skills

Brand management

Digital marketing

Leadership

Strategic planning

Analytics

Stakeholder mgmt

Education

Bachelor's degree in Marketing or related field

MBA or Master’s degree (advantage)

Job description

Join a leading Saudi retail company operating across e-commerce and retail distribution, with a strong focus on growth and market expansion.

As a Marketing Director, you will be responsible for leading brand positioning, digital and performance marketing, identifying new market opportunities, analyzing consumer behavior and market trends, and leading the marketing team to deliver measurable commercial results and strengthen the company's competitive position.

Key Accountabilities:

• Develop and execute comprehensive marketing strategies aligned with business objectives, growth targets, and market expansion plans.
• Strengthen brand positioning, awareness, and differentiation while ensuring consistent brand communication across all channels.
• Lead digital marketing initiatives across paid media, social media, SEO, CRM, email marketing, and performance marketing to drive traffic, conversion, and revenue growth.
• Oversee integrated marketing campaigns, promotional activities, product launches, and seasonal initiatives.
• Manage marketing budgets, optimize spending, and monitor KPIs, campaign effectiveness, and return on investment.
• Build, lead, and develop a high-performing marketing team while managing relationships with agencies and external partners.
• Work closely with sales, e-commerce, merchandising, operations, and senior management to drive commercial performance.
• Identify new marketing channels, partnerships, and business opportunities to support the company's long-term growth.

Knowledge, Skills, and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is an advantage.
• 10+ years of progressive marketing experience, including significant leadership experience at Director or equivalent senior management level.
• Proven experience in retail, e-commerce, consumer goods, beauty, cosmetics, lifestyle, or other consumer-focused industries.
• Strong expertise in digital marketing, performance marketing, brand management, and integrated campaign execution.
• Demonstrated success in driving revenue growth, customer acquisition, retention, and marketing ROI.
• Experience managing substantial marketing budgets and leading multidisciplinary teams.
• Strong commercial mindset with the ability to translate business objectives into measurable marketing results.
• Excellent analytical, strategic planning, communication, and stakeholder management skills.