Brand Activation & Loyalty Manager

Procter & Gamble; Saudi Arabia; On-site; SAR 120,000 - 180,000; Full time

Job summary

Procter & Gamble in Jeddah is seeking a Brand Marketing Specialist to drive consumer engagement and shopper experiences. You will lead initiatives that bring our brands closer to consumers, drive product trial and build brand loyalty.

The role involves collaborating with Brand Management, Sales and external agencies to design, implement in-store activations and measure campaign ROI. A passion for delivering results and strong communication are essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• 3–5 years of relevant professional experience.
• Prior experience in loyalty programs, retail marketing or consumer engagement is highly advantageous.
• Strong strategic thinking, analytical capabilities and business acumen.
• Proven project management skills and the ability to manage multiple initiatives simultaneously.
• Excellent communication, stakeholder management and collaboration skills.
• A proactive, ownership-driven mindset with a passion for delivering results.

Responsibilities

• Trial & Consumer Acquisition: Develop and lead strategies driving product trial and brand penetration.
• Loyalty & Retention Programs: Design loyalty programs to strengthen brand affinity and encourage repeat purchases.
• In-Store Excellence: Lead in-store marketing and shopper activation for strong visibility at the point of purchase.
• Campaign & Activation Management: Create integrated activation plans across consumer and retail touchpoints.
• Cross-Functional Collaboration: Partner with Brand Management, Sales, Trade Marketing, Shopper Marketing, Commercial and external agency teams.
• Performance & Analytics: Track KPIs, measure ROI and translate insights into growth opportunities.
• Innovation & Continuous Improvement: Identify new opportunities and enhance trial, loyalty and in-store activation initiatives.

Skills

Strategic thinking

Analytical skills

Project management

Communication

Stakeholder management

Collaboration

Ownership mindset

Education

Bachelor's degree in Marketing or related field

Job description

Procter & Gamble in Jeddah is seeking a Brand Marketing Specialist to drive consumer engagement and shopper experiences. You will lead initiatives that bring our brands closer to consumers, drive product trial and build brand loyalty.

The role involves collaborating with Brand Management, Sales and external agencies to design, implement in-store activations and measure campaign ROI. A passion for delivering results and strong communication are essential.