Arabic-Speaking Marketing Manager: Data-Driven Growth

Informa Group Plc.; Riyadh; On-site; SAR 240,000 - 300,000; Full time

Job summary

Informa Group Plc. is seeking a Marketing Manager to design and deliver critical marketing strategies that drive commercial objectives and revenue targets.

The role focuses on brand alignment, customer segmentation, data analytics, campaign planning, and multi-channel optimization to maximize online traffic, leads, and conversions. You will lead digital campaigns, manage budgets, and collaborate with internal teams and external agencies.

Qualifications

• Bachelor's degree or equivalent required.
• Fluent in Arabic and English, with strong copywriting skills.
• Experience with PPC, SEO, online advertising and direct marketing.

Responsibilities

• Own and optimize marketing campaigns across channels to meet KPIs.
• Use analytics to measure and improve campaign performance.
• Collaborate with agencies to plan paid campaigns and content.
• Develop organic search growth strategies for international markets.

Skills

Digital marketing

SEO

PPC

Analytics

Campaign planning

Leadership

Content marketing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

CMS platforms

Sprout Social

Job description

Informa Group Plc. is seeking a Marketing Manager to design and deliver critical marketing strategies that drive commercial objectives and revenue targets.

The role focuses on brand alignment, customer segmentation, data analytics, campaign planning, and multi-channel optimization to maximize online traffic, leads, and conversions. You will lead digital campaigns, manage budgets, and collaborate with internal teams and external agencies.