Growth Marketing Manager: Lead Data-Driven Campaigns

Confidential; Riyadh; On-site; SAR 250,000 - 420,000; Full time

Job summary

Boutiqaat is seeking a Growth Marketing Manager to lead its digital growth across SEM, SEO, social, email, and display advertising. You will own strategy from planning to optimization, driving traffic, conversions, and brand love.

With 9–12 years in digital marketing and 3–4 in leadership, you will mentor a talented team, collaborate with Sales, and translate insights into measurable performance. Fluent English is required; Arabic is an advantage.

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• 9–12 years of digital marketing experience, with 3–4 years in a leadership role.
• Proven success in managing integrated digital campaigns and teams.
• Strong analytical background with a performance-driven mindset.
• Hands-on experience with Google Ads, Google Analytics, Facebook Ads Manager, SEO tools (SEMrush, Ahrefs), email platforms, and CRM systems.
• Fluent in English; Arabic is an advantage.

Responsibilities

• Plan and execute multi-channel digital marketing campaigns aligned with business goals
• Analyze performance, optimize ROI, and continuously improve campaign effectiveness
• Oversee the creation of engaging, high-quality content that speaks to our audience
• Manage content calendars to ensure timely and consistent execution
• Partner closely with Sales to deliver powerful digital marketing support
• Manage and mentor a team of SEO specialists, social media managers, and content creators
• Provide regular feedback, coaching, and development opportunities
• Strengthen Boutiqaat’s online presence and brand reputation
• Oversee social media platforms including Instagram, Facebook, Snapchat, Twitter/X, and YouTube
• Ensure consistent, compelling brand storytelling across all digital channels
• Collaborate with media partners and stakeholders to amplify campaigns
• Track KPIs such as CPL, CPA, ROI, website traffic, and engagement
• Deliver insights and recommendations to senior management
• Conduct competitor and market analysis to stay ahead of trends
• Manage and optimize the digital marketing budget
• Develop digital strategies for new and existing products
• Launch innovative online initiatives, promotions, and campaigns
• Create and maintain a strong digital framework and social media governance
• Drive traffic to both the website and mobile app through SEO, PPC, and performance marketing

Skills

Leadership experience

Analytical mindset

Strategic thinking

Strong communication skills

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEMrush

Ahrefs

CRM systems

Job description

Boutiqaat is seeking a Growth Marketing Manager to lead its digital growth across SEM, SEO, social, email, and display advertising. You will own strategy from planning to optimization, driving traffic, conversions, and brand love.

With 9–12 years in digital marketing and 3–4 in leadership, you will mentor a talented team, collaborate with Sales, and translate insights into measurable performance. Fluent English is required; Arabic is an advantage.