Senior Brand Manager — Growth & Campaigns

The Arab Lens; Riyadh; On-site; SAR 250,000 - 350,000; Full time

Job summary

The Arab Lens is seeking an experienced Brand Manager to lead the development and execution of brand strategies that strengthen market presence and drive commercial growth in the region. You will oversee product positioning, coordinate integrated marketing campaigns, and ensure consistent brand communication across all customer touchpoints, collaborating with sales teams and external agencies.

The role requires strategic thinking with strong execution, excellent analytics, and the ability to

Qualifications

• Bachelor's degree in Marketing, Business or related discipline.
• 5+ years of brand management experience.
• Strong understanding of consumer marketing and brand development.
• Experience managing integrated marketing campaigns.
• Excellent analytical and project management skills.
• Fluency in English; Arabic would be an advantage.

Responsibilities

• Develop and implement annual brand plans
• Manage brand positioning and messaging
• Lead product launch initiatives
• Coordinate integrated marketing campaigns
• Monitor brand performance and market trends
• Conduct consumer and competitor research
• Collaborate with sales teams on commercial initiatives
• Monitor marketing budgets and campaign ROI
• Ensure brand consistency across all communication channels
• Present performance updates to senior management

Skills

Brand management

Marketing strategy

Campaign management

Analytics

Stakeholder management

English fluency

Education

Bachelor's degree in Marketing or related

Job description

The Arab Lens is seeking an experienced Brand Manager to lead the development and execution of brand strategies that strengthen market presence and drive commercial growth in the region. You will oversee product positioning, coordinate integrated marketing campaigns, and ensure consistent brand communication across all customer touchpoints, collaborating with sales teams and external agencies.

The role requires strategic thinking with strong execution, excellent analytics, and the ability to