Senior Performance & Analytics Lead — Hospitality Growth

AHM - Ace Hospitality Management; Lisboa; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Global hospitality group

Strategic role in digital marketing

High visibility and impact

Career progression opportunities

Competitive compensation

Employee benefits

Job summary

AHM - Ace Hospitality Management is seeking a Senior Performance & Analytics Manager to drive digital marketing excellence across hotels, restaurants, and corporate brands. You will shape data-driven strategies, lead measurement frameworks, and deliver executive insights to boost revenue and ROI.

You will oversee campaigns, analytics, CRM strategies, and dashboards, collaborating with multiple brands and teams to optimize performance and growth.

Qualifications

• Minimum 5 years of experience in Performance Marketing, Digital Analytics, Growth Marketing, or a similar role.
• Strong experience managing Google Ads accounts and performance-driven marketing initiatives.
• Knowledge of digital measurement, attribution, tracking, and analytics frameworks.
• Proven experience building dashboards, reports, and executive-level performance insights.
• Knowledge and hands-on experience in CRM/email marketing strategy, implementation, and optimization.
• Strong analytical mindset with the ability to translate complex data into clear business recommendations.
• Experience managing budgets and marketing investments with a focus on ROI and profitability.
• Excellent organizational, communication, and stakeholder management skills.
• Ability to work autonomously, prioritize effectively, and manage multiple projects simultaneously.
• Fluency in Portuguese and English is mandatory

Responsibilities

• Define and manage performance measurement frameworks across websites, digital campaigns, CRM, and marketing initiatives.
• Centralize, structure, and maintain reliable performance data across multiple hospitality and F&B projects.
• Lead the implementation and optimization of tracking solutions, including Google Tag Manager, GA4, conversion tracking, and attribution frameworks.
• Develop dashboards, reports, and performance monitoring systems that support management and executive decision-making.
• Manage and optimize Google Ads campaigns, ensuring alignment between business objectives, revenue growth, and profitability.
• Monitor and improve key metrics such as ROAS, CPA, CPL, conversion rate, and marketing ROI.
• Produce forecasts, investment scenarios, and performance analysis to support budgeting and strategic planning processes.
• Identify opportunities for growth, optimization, automation, and operational efficiency across digital marketing activities.
• Deliver clear insights and recommendations that help transform data into commercial and strategic actions.

Skills

Performance Marketing

Digital Analytics

Growth Marketing

Google Ads

GA4 / GTM

Dashboard Development

CRM Email Marketing

Budget Management

ROI & Profitability

Stakeholder Management

Portuguese Fluency

English Fluency

SEO & CRO

Job description

AHM - Ace Hospitality Management is seeking a Senior Performance & Analytics Manager to drive digital marketing excellence across hotels, restaurants, and corporate brands. You will shape data-driven strategies, lead measurement frameworks, and deliver executive insights to boost revenue and ROI.

You will oversee campaigns, analytics, CRM strategies, and dashboards, collaborating with multiple brands and teams to optimize performance and growth.