Senior Marketing Analyst

Archer Recruitment; Portugal; Hybrid; EUR 48,600 - 59,400; Full time

Benefits offered by this job

10% Bonus

Annual Leave

Wellbeing Days

Flexible Work Abroad Policy

Job summary

Archer Recruitment is seeking a Senior Marketing Data Analyst in Portugal, specializing in growth analytics and profitability. This pivotal role involves owning marketing profitability and budget allocation while leading critical analytics initiatives across global channels, partnering with multiple teams. Successful candidates will have over 5 years in marketing analytics, expertise in modern tools, and a track record of influencing high-impact decisions. The position offers a competitive salary up to €54,000, a 10% bonus, and flexible work arrangements.

Qualifications

• 5+ years’ experience in marketing analytics, customer analytics, or data science.
• Strong expertise in attribution modelling, CLV, CAC, and incrementality measurement.
• Experience with modern data tools and marketing analytics technologies.

Responsibilities

• Own marketing profitability and budget allocation.
• Lead advanced analytics initiatives to deliver business impact.
• Build scalable frameworks to identify profitable acquisition channels.
• Contribute to forecasting capabilities and analytics governance.
• Mentor junior analysts and drive continuous improvement.

Skills

Attribution modelling

Customer Lifetime Value (CLV)

Customer Acquisition Cost (CAC)

Incrementality measurement

Marketing Data Analysis

Tools

GCP

Snowflake

Tableau

Vertex AI

Airflow

DBT

Fivetran

Hightouch

Job description

Senior Marketing Data Analyst - Growth Analytics & Profitability!

• Own marketing profitability & budget allocation
• Lead attribution, incrementality, CLV & CAC analytics
• Influence high-impact growth and acquisition strategy

Join a fast-growing company redefining social travel globally. Built around a highly engaged social platform, the business combines strong commercial performance with a data-rich ecosystem powering customer engagement and growth.

This role sits within the Marketing Analytics & Insights team and plays a central role in shaping how marketing investment decisions are made across the organisation. You’ll work closely with Growth, Product, Marketing, and Technology teams to maximise acquisition efficiency and improve marketing profitability.

Working alongside senior stakeholders, you will lead advanced analytics initiatives across attribution modelling, incrementality testing, forecasting, and customer segmentation to deliver measurable business impact.

You will get to build scalable frameworks to identify the most profitable acquisition channels, optimise budget allocation, and improve customer lifetime value across web and social platforms. You will also contribute to forecasting capabilities, reporting processes, and analytics governance while mentoring junior analysts and driving continuous improvement across the function.

Why This Role Stands Out

• High-impact analytics role with strong commercial visibility
• Own marketing profitability and budget allocation strategy
• Lead incrementality and attribution measurement initiatives
• Influence acquisition and growth decisions across global channels
• Work with modern cloud and marketing analytics technologies
• Join a fast-scaling, data-driven international business

What You Bring

• 5+ years’ experience in marketing analytics, customer analytics, or data science
• Strong expertise in attribution modelling, CLV, CAC, and incrementality measurement
• Experience with GCP, Snowflake, Tableau, Vertex AI, Airflow, DBT, Fivetran, Hightouch
• Up to €54,000 + 10% Bonus + Annual Leave, Wellbeing Days, Flexible, Work Abroad Policy
• Offices based in Lisbon or Porto