SaaS Growth & Lifecycle Strategist

team.blue; Lisboa; On-site; EUR 45,000 - 75,000; Full time

Job summary

team.blue hub is seeking a Marketing & Growth Strategist to own the cross-brand growth lifecycle from understanding user behavior to activation and long-term adoption. You will work closely with Product, Data, and Engineering to drive activation, engagement, and cross-brand adoption.

The role is hands-on and requires strong copywriting, analytics, and AI-enabled growth tooling to accelerate experiments and optimise messaging across brands in Europe.

Qualifications

• 5+ years of growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one through scale.
• Strong background in SaaS, platforms, or apps, serving SMB/Prosumer customers.
• Proven ability to own growth outcomes end-to-end, with KPIs and measurable impact.

Responsibilities

• Translate product capabilities into crisp, customer-facing messaging across touchpoints and markets.
• Design cross-brand notifications and in-product journeys to drive activation and adoption.
• Build multi-channel lifecycle communications (email, in-product messaging) focused on activation and engagement.
• Define hypotheses, run A/B tests, analyze results, and scale successful experiments.
• Instrument tracking, monitor funnels and engagement metrics, and improve CTR and conversion.
• Use analytics, automation, and AI-assisted tools for segmentation and personalization.
• Collaborate with Product and Data on journeys and triggers, surfacing insights to teams.
• Write high-quality copy for notifications, in-product messages, and landing pages.

Skills

Growth strategy

Copywriting

A/B testing

Analytics

SaaS

Cross-functional collaboration

Tools

Google Analytics

Mixpanel

HubSpot

Job description

team.blue hub is seeking a Marketing & Growth Strategist to own the cross-brand growth lifecycle from understanding user behavior to activation and long-term adoption. You will work closely with Product, Data, and Engineering to drive activation, engagement, and cross-brand adoption.

The role is hands-on and requires strong copywriting, analytics, and AI-enabled growth tooling to accelerate experiments and optimise messaging across brands in Europe.