Growth Leader, Enterprise SaaS — Path to CMO

Influencer Hero; Portugal; On-site; EUR 80,000 - 120,000; Full time

Job summary

Influencer Hero, a bootstrapped B2B SaaS, is looking for a Head of Growth to own the growth and marketing strategy, build the team, and be directly accountable for pipeline and revenue.

You will scale the inbound engine across SEO, content, email, paid, partnerships, and events, work closely with sales and founders on ICP and GTM, and lead a high-performing marketer team while combining strategic thinking with hands-on execution.

Qualifications

• 5+ years of experience in B2B SaaS growth or marketing, with meaningful ownership of growth, demand generation, or pipeline.
• A track record of helping scale a SaaS company, ideally during the early-to-growth stage rather than only inside a large established organization.
• Demonstrable experience generating qualified pipeline and revenue, not just traffic, impressions, followers, or MQLs.
• Strong understanding of organic growth, content, SEO and modern AI/GEO-driven acquisition.

Responsibilities

• Own Influencer Hero’s growth and marketing strategy with clear targets for qualified pipeline, ARR, CAC, and revenue.
• Scale our existing inbound engine across SEO, GEO/AI search, content, email, paid acquisition, social, partnerships, webinars, and events.
• Build new growth channels while continuously improving the performance of existing ones.
• Work closely with Sales and the founders on ICP, ABM, enterprise GTM, lead quality, positioning, and pipeline generation.
• Elevate our positioning, website, case studies, thought leadership, and content to the standard expected by mid-market and enterprise buyers.
• Build and lead a high-performing marketing team across internal hires, freelancers, agencies, and AI-powered workflows.
• Develop a rigorous experimentation culture: identify opportunities, launch quickly, measure results, and aggressively scale what works.
• Track and improve CAC, conversion rates, channel ROI, pipeline contribution, and marketing efficiency.
• Own the marketing budget and technology stack.
• Use AI and automation extensively to increase the output and leverage of a lean marketing organization

Skills

Growth strategy

Demand generation

B2B SaaS

SEO & content

AI-driven marketing

Team leadership

Analytics & attribution

Enterprise sales alignment

Global marketing

Tools

CRM systems

Marketing analytics tools

ABM tooling

Job description

Influencer Hero, a bootstrapped B2B SaaS, is looking for a Head of Growth to own the growth and marketing strategy, build the team, and be directly accountable for pipeline and revenue.

You will scale the inbound engine across SEO, content, email, paid, partnerships, and events, work closely with sales and founders on ICP and GTM, and lead a high-performing marketer team while combining strategic thinking with hands-on execution.