Marketing & Growth Strategist

team.blue; Lisboa; On-site; EUR 45,000 - 75,000; Full time

Job summary

team.blue hub is seeking a Marketing & Growth Strategist to own the cross-brand growth lifecycle from understanding user behavior to activation and long-term adoption. You will work closely with Product, Data, and Engineering to drive activation, engagement, and cross-brand adoption.

The role is hands-on and requires strong copywriting, analytics, and AI-enabled growth tooling to accelerate experiments and optimise messaging across brands in Europe.

Qualifications

• 5+ years of growth, product, lifecycle, or digital marketing with hands-on ownership from zero-to-one through scale.
• Strong background in SaaS, platforms, or apps, serving SMB/Prosumer customers.
• Proven ability to own growth outcomes end-to-end, with KPIs and measurable impact.

Responsibilities

• Translate product capabilities into crisp, customer-facing messaging across touchpoints and markets.
• Design cross-brand notifications and in-product journeys to drive activation and adoption.
• Build multi-channel lifecycle communications (email, in-product messaging) focused on activation and engagement.
• Define hypotheses, run A/B tests, analyze results, and scale successful experiments.
• Instrument tracking, monitor funnels and engagement metrics, and improve CTR and conversion.
• Use analytics, automation, and AI-assisted tools for segmentation and personalization.
• Collaborate with Product and Data on journeys and triggers, surfacing insights to teams.
• Write high-quality copy for notifications, in-product messages, and landing pages.

Skills

Growth strategy

Copywriting

A/B testing

Analytics

SaaS

Cross-functional collaboration

Tools

Google Analytics

Mixpanel

HubSpot

Job description

Group

team.blue is an ecosystem of 60+ successful PaaS and SaaS brands working together across 22 European countries to provide its 3.5 million SMB customers with everything they need to succeed online by offering best-in-class expertise and services.

Company

team.blue hub is a new internal startup within the team.blue group, created to deliver a unified, intelligent experience across all team.blue brands. About a year ago, we started building this small, top-tier team with complete autonomy, using AI to accelerate every workflow, ship fast, think clearly, and deliver measurable results.

team.blue's brands are a mix of traditional hosting businesses that offer services from domain names, email, shared hosting, e-commerce, and server hosting solutions and, as specialist SaaS providers, adjacent products such as compliance, marketing tools, and team collaboration products. This broad product offering makes it a one-stop partner for online businesses and entrepreneurs across Europe.

Role

As a Marketing & Growth Strategist, you will define and execute the communication, engagement, and conversion strategy for the Hub from inside a small cross-functional squad.

You will own the full growth lifecycle across the Hub surface - from understanding user behaviour, to shaping cross-brand journeys, to designing notifications, in-product messaging, and conversion experiments that drive activation, engagement, and long-term adoption.

Your mission is to help customers move from a single-product relationship to a broader team.blue ecosystem experience by building trust, relevance, and measurable product engagement across brands.

This is a highly hands‑on individual contributor role. You will work closely with Product, Data, and Engineering to identify opportunities, define hypotheses, launch experiments, measure outcomes, and continuously improve performance.

Responsibilities

• Positioning & messaging: Translate product capabilities and cross-brand use cases into clear, crisp customer‑facing messaging that resonates across different touchpoints and markets.
• Notifications & in‑product journeys: Design and iterate cross‑brand notifications, in‑product CTAs, onboarding nudges, and conversion experiments across the Hub experience.
• Lifecycle & communications: Build and execute multi‑channel user communication programs across email, in‑product messaging, and other relevant surfaces, with a strong focus on activation, engagement, and adoption.
• Experimentation & iteration: Define hypotheses, run A/B tests, analyse results, and scale what works.
• Data‑driven optimisation: Instrument tracking, monitor funnel and engagement metrics, and continuously improve CTR, activation, conversion, engagement, and cross‑brand adoption.
• Growth tooling & AI: Use analytics, automation, and AI‑assisted tools to support experimentation, segmentation, personalisation, copy iteration, and performance analysis.
• Cross‑functional collaboration: Partner closely with Product and Data on event triggers, segmentation logic, journey design, and in‑product communication strategy; surface insights and recommendations to Hub and brand teams.
• Hands‑on execution: Write high‑quality copy for notifications, in‑product messages, landing pages, and lifecycle communications, and ship quickly with a strong bias toward action.

Profile

• 5+ years of experience in growth, product, lifecycle, or digital marketing, with hands‑on ownership from zero‑to‑one through scale in a startup or scale‑up environment.
• Strong background in SaaS, platforms, or apps, ideally serving SMB/Prosumer customers.
• Proven ability to own growth outcomes end‑to‑end, including defining KPIs and driving measurable impact across metrics such as CTR, activation, conversion, engagement, retention, and adoption.
• Hands‑on experience designing and executing growth programs, including experimentation and A/B testing, informed by a strong understanding of customer behaviour and growth loops.
• Comfortable working with event schemas, funnels, cohorts, and behavioural signals, and able to self‑serve insights to inform decisions.
• Fluency in analytics, tracking, and modern growth tooling, including lifecycle automation, segmentation, personalisation, and AI‑supported workflows.
• Demonstrated use of AI‑augmented workflows in daily work (for example: analysis, segmentation, content iteration, research, experimentation, or prototyping). Comfort with advanced AI tools is strongly preferred.
• Excellent copywriting, positioning, and storytelling skills for SaaS products.
• Clear, structured communicator who collaborates effectively with Product, Engineering, Data, and commercial stakeholders.
• Strong individual contributor mindset with a bias toward action; reliable, autonomous, detail‑oriented, and comfortable operating in a fast‑paced, ambiguous, highly cross‑functional environment.

Right to Work

At any stage, please be prepared to provide proof of eligibility to work in the country you’re applying for. Unfortunately, we can't support relocation packages or visa sponsorship.

"Come as you are"

Everyone is welcome here. Diversity & Inclusion are at our core. Far above any technical competence, we value respect, openness, and trusted collaboration. We do not tolerate intolerance.

ESG

"At team.blue, our commitment to caring for the environment and each other is at the heart of everything we do. Our latest impact report showcases our ongoing ESG efforts and ambitious sustainability goals. Interested in learning more about our dedication to making a positive impact? Check it out here."

The most trusted digital enabler

team.blue is a leading digital enabler for companies and entrepreneurs. It serves over 3.3 million customers in Europe and has more than 3,000 experts to support them. Its goal is to shape technology and to empower businesses with innovative digital services.