Marketing Manager - BtoB – SaaS App - Remote

VanillaHR; Lisboa; Remote; USD 34,778 - 69,557; Full time

Job summary

Join a forward-thinking software company as a Marketing Manager, where you'll design and implement innovative acquisition strategies. This role offers the chance to lead multi-channel campaigns, monitor performance, and collaborate with various stakeholders to enhance our HR solutions' visibility. If you're passionate about digital marketing and thrive in a dynamic environment, this opportunity is perfect for you. Become a key player in a team that values creativity and results, and help shape the future of recruitment management. Your expertise will drive our growth and success in the SaaS landscape.

Qualifications

• At least 3 years of experience in digital marketing, preferably in BtoB or SaaS.
• Proven expertise in digital acquisition strategies.

Responsibilities

• Implement and monitor acquisition strategies to achieve funnel objectives.
• Deploy multi-channel lead generation campaigns and ensure lead nurturing.

Skills

Digital Marketing

Growth Hacking

SEO

SEA

Social Media Management

Web Analytics

CRM Mastery

Content Creation

English Fluency

Education

Higher Education

Tools

Web Analytics Tools

CRM Software

Job description

VanillaHR is a software company providing an HR and candidate management platform for companies and agencies. Our solution allows companies to source and manage candidates, collaborate with the hiring team, and offer a simple and understandable recruitment management platform.

We are seeking a highly motivated and results-driven Marketing Manager to join our team. You are responsible for designing and implementing the acquisition marketing strategy. You monitor the results and profitability of your actions, are proactive, and work towards the continuous improvement of the acquisition strategy.

Missions:

1. Implementation of the acquisition strategy (targeting, channel, message) to achieve the funnel objectives (MQL/SQL/RDV)
2. Monitor the lead journey, from acquisition to conversion by the sales team
3. Deploy multi-channel lead generation campaigns (SEO, SEA, retargeting, emailing, display, etc.) via online channels
4. Design and distribute impactful marketing content to increase the visibility of our solutions and generate traffic to the site
5. Ensure lead nurturing (particularly via Account Engagement) until their conversion. Test, measure, and analyze performance
6. Coordinate and communicate with all stakeholders in the Software business (Sales, Marketing, Editorial, Product Development, Customer Service, etc.) to ensure the effectiveness of end-to-end action plans

Required profile:

1. With higher education, you have at least 3 years of experience in digital marketing / growth hacking, acquired in BtoB, ideally in a SaaS
2. Proven expertise in digital acquisition (SEA, SMO, social media)
3. Business vision essential
4. Mastery of web Analytics tools and CRM
5. Writing skills and graphic sensitivity
6. You are comfortable with digital tools (knowledge of computer language appreciated) and autonomous in the implementation and optimization of online campaigns
7. Fluent English
8. You are curious, proactive, and autonomous