On Premise Key Account Activation Lead

carwow; Porto; On-site; EUR 36,000 - 60,000; Full time

Job summary

Red Bull is seeking an On Premise Key Account Specialist to drive sustainable distribution and sales growth across major accounts within the On Premise channel in Porto. You will build long-term relationships, coordinate activation plans, and ensure alignment with national strategies while leveraging data and insights to optimize performance.

The role requires strong commercial and analytical skills, experience with field sales or distributors, and fluency in Spanish with solid English.

Qualifications

• 3+ years of experience in Sales, Key Accounts or Trade Marketing.
• Experience in beverage industry and institutional channels is a plus.
• Exposure to Key Account management or customer development with negotiations and activation plans.
• Proven ability to work with Field Sales Forces and/or distributors to support execution.
• Strong commercial and analytical mindset; capable of translating data into action.
• Strong communication and negotiation skills; able to support the selling process with key partners.
• Proficient in MS Office, especially Excel and PowerPoint, for reporting and presentations.
• Excellent organizational and time management skills; able to prioritize and manage multiple accounts and timelines.
• Fluent in Spanish and intermediate to advanced English for internal communication and tools.

Responsibilities

• Assist in the development and implementation of activation plans across key customers, with focus on the Limited and Full Service Restaurants chains, Hotels chains, Bars chains, Gyms chains, Catering universe and related verticals.
• Coordinate the execution of commercial agreements, ensuring visibility, availability and alignment with national plans.
• Manage commercial coordination with vending machine operators and institutional service partners to support availability and brand presence in high-traffic locations.
• Track performance KPIs and contribute to reporting efforts (volume, distribution, execution).
• Collaborate with distributor sales teams and regional field force to ensure proper product rotation, pricing, execution and activation.
• Provide execution guidelines and ensure alignment with visibility standards at customer touchpoints.
• Monitor and support distributor sales force engagement and implementation of trade marketing initiatives.
• Oversee deployment of Red Bull tools and POS across catering and vending points of sale.
• Ability to prioritize and effectively manage different account models, from customers with autonomous execution to those requiring direct, hands-on involvement.
• Define and support the implementation of Joint Business Plans and commercial growth plans tailored to each partner.
• Maintain strong relationships with account stakeholders to ensure alignment, follow-up, and execution of Red Bull programs.
• Act as the internal point of contact for key accounts chains, facilitating coordination between Marketing, Sales, Distribution, and Operations.
• Participate in internal planning and performance review meetings, contributing commercial insights and identifying new growth opportunities.
• Monitor consumption patterns and execution gaps within the Catering and Vending channels.
• Share actionable insights to optimize performance and identify potential growth opportunities.
• Recommend segment-specific tactics and adjustments based on market dynamics and account feedback.
• Monitor and analyze sell-in and sell-out data, distribution levels, frequency of purchase, and volume evolution per account.
• Track the execution and impact of Joint Business Plans (JBPs) and marketing initiatives across key Catering and Vending partners.
• Create performance dashboards and reports that consolidate KPIs by account, including visibility execution, promotional performance, and product availability.
• Identify patterns and opportunities through data to proactively recommend adjustments in execution or commercial approach.
• Share structured insights with internal teams to support strategic decision-making and monthly/quarterly reviews.

Skills

Spanish (Fluent)

English (Intermediate-Advanced)

Analytical thinking

Communication skills

Negotiation skills

MS Office (Excel)

MS Office (PowerPoint)

Tools

Excel

PowerPoint

Job description

Red Bull is seeking an On Premise Key Account Specialist to drive sustainable distribution and sales growth across major accounts within the On Premise channel in Porto. You will build long-term relationships, coordinate activation plans, and ensure alignment with national strategies while leveraging data and insights to optimize performance.

The role requires strong commercial and analytical skills, experience with field sales or distributors, and fluency in Spanish with solid English.