Enterprise Demand Gen Lead – ABM Strategy

Deel; Portugal; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Stock grant opportunities

Additional perks and benefits based on

Flexible office membership with IWG

Job summary

Deel is seeking an Enterprise Demand Generation Lead to own the enterprise demand engine and ABM programs. You will build and run account-based initiatives that create pipeline with large, complex organizations, working with Enterprise Sales, Growth Marketing, Product Marketing and regional teams to turn ICPs into engaged accounts and revenue.

This high-autonomy role requires expertise in ABM, intent data, and global multi-region marketing.

Qualifications

• 7+ years in B2B demand generation, with 3–4 years running ABM and enterprise programs.
• Strong command of enterprise metrics: target-account engagement, pipeline created and influenced, account penetration, opportunity conversion, deal velocity, ACV and win rate.
• Proven experience running ABM at scale across three motions with a real one-to-one approach.
• Hands-on ABM tooling and CRM/marketing automation (e.g., 6sense, Demandbase, Terminus).
• Autonomous, cross-functional leadership on complex initiatives.
• Experience collaborating with enterprise Sales on shared account plans.
• Product marketing fluency: ICPs, personas, messaging work.
• Multi-region, global B2B experience (a plus).

Responsibilities

• Own Deel's enterprise ABM strategy across one-to-many, one-to-few, and one-to-one motions.
• Define and maintain the target account list and tiering with Sales and RevOps.
• Orchestrate account-level campaigns across paid, outreach, mail, exec engagement and content.
• Build and own a selective enterprise events strategy with high-quality attendance.
• Run enterprise B2B tactics like analyst influence, executive programs, and reference programs.
• Maintain the enterprise playbook with Product Marketing for ABM templates.
• Localize programs with regional marketing leads and case studies.
• Partner with Product Marketing on enterprise launches and timing.

Skills

B2B demand generation

ABM & enterprise programs

Enterprise metrics

ABM tooling

CRM/Marketing automation

Autonomous leadership

Cross-functional collaboration

Sales alignment

Product marketing

Tools

6sense

Demandbase

Terminus

Job description

Deel is seeking an Enterprise Demand Generation Lead to own the enterprise demand engine and ABM programs. You will build and run account-based initiatives that create pipeline with large, complex organizations, working with Enterprise Sales, Growth Marketing, Product Marketing and regional teams to turn ICPs into engaged accounts and revenue.

This high-autonomy role requires expertise in ABM, intent data, and global multi-region marketing.