CRO & Growth Analytics Lead

Emma – The Sleep Company; Almada; On-site; EUR 55,000 - 85,000; Full time

Job summary

Pluxee is seeking a data-driven Marketing Analytics Lead to own analytics and CRO across the acquisition and conversion funnel in Lisbon, Portugal. You will measure performance across paid media, SEO, website, CRM, and sales funnel analytics.

You will transform data into actionable insights, define strategy and roadmaps, and collaborate with Marketing, Sales, and Product to improve funnel performance and ROI. The role requires at least 5 years in digital analytics or growth-focused environments.

Qualifications

• Have 5+ years of experience in digital analytics, CRO, or performance marketing.
• Have a background in digital marketing agencies, SEO, CRO, or growth teams (strong plus).
• Are highly skilled in data analysis and performance tracking, with a strong business mindset.
• Have hands-on experience with HubSpot, CRM analytics, and marketing automation.
• Have experience with lead generation, including Google Ads and social ads.
• Understand the full digital marketing funnel, from traffic acquisition to sales performance.
• Are familiar with experimentation frameworks, A/B testing methodologies, and CRO best practices.
• Are structured, detail-oriented, and comfortable managing multiple priorities.
• Communicate clearly and enjoy working cross-functionally in collaborative environments.

Responsibilities

• Own the analytics framework across website, paid media, CRM, and sales funnel.
• Define KPIs, tracking plans, and dashboards to monitor acquisition, conversion, and revenue performance.
• Ensure data accuracy, consistency, and reliability across tools and platforms.
• Analyze marketing and sales performance, identifying trends, opportunities, and risks.
• Lead CRO strategy across website and landing pages, design and prioritize experiments.
• Partner with UX, content, and performance teams to improve user journeys and conversion rates.
• Support demand generation initiatives with data-driven insights and optimization recommendations.
• Monitor and optimize lead generation performance across Google Ads, social ads, and SEO.
• Track lead quality, MQL/SQL conversion, and pipeline contribution with Sales.

Skills

Digital analytics

CRO

Performance marketing

Lead generation

Tools

HubSpot

CRM analytics

Marketing automation

Job description

Pluxee is seeking a data-driven Marketing Analytics Lead to own analytics and CRO across the acquisition and conversion funnel in Lisbon, Portugal. You will measure performance across paid media, SEO, website, CRM, and sales funnel analytics.

You will transform data into actionable insights, define strategy and roadmaps, and collaborate with Marketing, Sales, and Product to improve funnel performance and ROI. The role requires at least 5 years in digital analytics or growth-focused environments.