Conversion Rate Optimization Specialist

Pluxee; Lisboa; On-site; EUR 60,000 - 85,000; Full time

Benefits offered by this job

Diversity and inclusion initiatives

Collaborative work environment

Job summary

Pluxee is seeking an Analytics & CRO Lead in Lisbon, Portugal, to enhance marketing performance through data analysis. The ideal candidate will have over 5 years of experience in digital analytics and performance-driven environments, focusing on optimizing conversion rates across all digital touchpoints. Responsibilities include establishing KPIs, leading A/B tests, and collaborating cross-functionally with teams. Pluxee values diversity and welcomes applications from all qualified candidates.

Qualifications

• 5+ years of experience in digital analytics, CRO, and performance-driven marketing environments.
• Highly skilled in data analysis and performance tracking.
• Experience with lead generation including Google Ads and social ads.

Responsibilities

• Own the end-to-end digital analytics framework across marketing channels.
• Define KPIs and monitor acquisition and conversion performance.
• Lead the CRO strategy and execute experiments to improve user journeys.

Skills

Data analysis

Performance marketing

A/B testing

Digital analytics

Lead generation

Tools

HubSpot

Google Ads

CRM analytics

Job description

Pluxee is a global player in Employee Benefits and Engagement that operates in 28 countries.

Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across:

• Meal & Food
• Lifestyle
• Reward & Recognition
• Public Benefits

Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of:

• 500,000+ clients
• 37 million+ consumers
• 1.7 million+ merchants

Conducting business for more than 45 years, Pluxee is committed to creating a positive impact on local communities, supporting well‑being at work for employees, and protecting the planet.

Pluxee is looking for a data‑driven and hands‑on Analytics & CRO Lead to strengthen our Marketing team and accelerate growth across our acquisition and conversion funnel.

In this role, you’ll be the owner of marketing performance measurement, experimentation, and conversion rate optimization across all digital touchpoints — from paid media and SEO to website, CRM, and sales funnel analytics.

You will play a critical role in transforming data into actionable insights, optimizing user journeys, and ensuring that every euro invested in marketing delivers measurable impact.

If you’re passionate about analytics, experimentation, and performance marketing, and enjoy working closely with marketing, sales, and product teams, this role is for you.

You are a highly analytical and curious professional with 5+ years of experience in digital analytics, CRO, and performance‑driven marketing environments — ideally within digital marketing agencies or growth‑focused teams.

You are comfortable working hands‑on with data, dashboards, and tools, but also capable of stepping back to define strategy, hypotheses, and optimization roadmaps.

You combine strong analytical thinking with a solid understanding of digital marketing mechanics, user behaviour, and B2B lead generation.

You enjoy collaborating cross‑functionally and turning insights into concrete business results.

Analytics & Performance Measurement

• Own the end‑to‑end digital analytics framework across website, paid media, CRM, and sales funnel
• Define KPIs, tracking plans, and dashboards to monitor acquisition, conversion, and revenue performance
• Ensure data accuracy, consistency, and reliability across tools and platforms
• Analyse marketing and sales performance, identifying trends, opportunities, and risks

Conversion Rate Optimization (CRO)

• Lead the CRO strategy across Pluxee’s website and landing pages
• Design, prioritize, and execute A/B tests and experimentation roadmaps
• Analyse user behaviour (funnels, drop‑offs, heatmaps, session recordings) and translate insights into optimization actions
• Partner with UX, content, and performance teams to improve user journeys and conversion rates

Demand Generation & Lead Generation Analytics

• Support demand generation initiatives with data‑driven insights and optimization recommendations
• Monitor and optimize lead generation performance across Google Ads, social ads, and SEO
• Track lead quality, MQL/SQL conversion, and pipeline contribution in close collaboration with Sales
• Support the Outbound commercial strategy to approach targeted SMEs with Cobee by Pluxee
• Develop strategic internal roles’ personal branding on LinkedIn to enhance their authority in Multi‑benefits topics
• Partner with Sales team to setup an ABM (Account Based Marketing) strategy to complement LinkedIn Personal Branding and Outbound initiatives to target our Large/Enterprise Wishlist Companies

CRM, Automation & Funnel Analytics

• Own analytics related to CRM (HubSpot), marketing automation, and lifecycle performance
• Analyse and optimize marketing funnels from lead acquisition to sales conversion
• Support automation and segmentation strategies through data insights

Performance Marketing & ROI Management

• Provide performance insights to support budget allocation and investment decisions
• Identify opportunities to scale high‑performing channels and improve underperforming ones

Stakeholder Management & Reporting

• Prepare and present regular performance reports to marketing leadership and key stakeholders
• Act as a strategic partner to Marketing, Sales, and Product teams, translating data into clear recommendations
• Have 5+ years of experience in digital analytics, CRO, or performance marketing
• Have a background in digital marketing agencies, SEO, CRO, or growth teams (strong plus)
• Are highly skilled in data analysis and performance tracking, with a strong business mindset
• Have hands‑on experience with HubSpot, CRM analytics, and marketing automation
• Have experience with lead generation, including Google Ads and social ads
• Understand the full digital marketing funnel, from traffic acquisition to sales performance
• Are familiar with experimentation frameworks, A/B testing methodologies, and CRO best practices
• Are structured, detail‑oriented, and comfortable managing multiple priorities
• Communicate clearly and enjoy working cross‑functionally in collaborative environments
• Portuguese (Native)
• Video call with Global TA Expert / HRBP
• Video call with Product & Marketing Manager
• Face to face with Country Managing Director
• Product & Marketing Manager
• Lisbon, Portugal

Happy at work

Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences.

2) A great culture

People matter – a lot! Be part of a multicultural team that moves as one in a fast‑paced and innovative environment.

3) An empowering environment

Be yourself! At Pluxee, we proudly embrace diversity and value the uniqueness of our talents.

Our Commitment to Inclusion

At Pluxee, we believe diversity of backgrounds, perspectives, and experiences strengthens our organization.

We are committed to creating an inclusive environment where everyone feels respected, valued, and empowered to contribute.

We welcome applications from all qualified candidates, regardless of gender identity, age, disability, ethnicity, religion, sexual orientation, or any other protected characteristic.