Remote Senior Marketing Strategist — Growth & CRO

CapsLock; Portugal; Teletrabalho; EUR 45 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Remote-friendly

Paid time off

Continuous learning

Home office stipend

Medical coverage

Co-working space coverage

Unlimited sick days

Team retreats

Resumo da oferta

CapsLock in Portugal is seeking a Senior Marketing Strategist to drive growth through CRO, market research, and data-driven experimentation. You will develop new funnels, manage A/B testing roadmaps, and collaborate with Creative, IT, Analytics, and Media Buying teams to deliver measurable results.

The role emphasizes an AI-enabled approach to research and optimization, with responsibilities across planning, hypothesis generation, and performance analysis to continually improve conversion across

Qualificações

• 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
• Strong understanding of customer acquisition funnels and landing page optimization.
• Experience planning and evaluating A/B tests.
• Ability to interpret marketing data and make data-driven decisions.
• Strong analytical thinking and problem-solving skills.
• Experience collaborating with cross-functional teams.
• Excellent project management and organizational skills.
• Exceptional communication skills.
• Proficient English language skills.
• Experience with AI tools for marketing research and automation.

Responsabilidades

• Conduct market, audience, and competitor research for clients.
• Develop new landing page concepts and marketing funnels.
• Generate, prioritize, and document CRO hypotheses.
• Plan and manage A/B testing roadmaps across multiple clients.
• Analyze landing page performance and identify optimization opportunities.
• Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers.
• Review campaign performance and translate data into insights.
• Identify winning strategies and scale them across clients and industries.
• Maintain and expand CRO knowledge base and testing library.
• Research new marketing trends, technologies, and strategies.
• Ensure projects are delivered on time and meet quality standards.
• Present recommendations and optimization plans to stakeholders.

Conhecimentos

Performance Marketing

CRO

Landing page optimization

A/B testing

Analytical thinking

Cross-functional collaboration

Project management

Communication

English

AI tools

Ferramentas

GA4

Tableau

Microsoft Clarity

Hotjar

Descrição da oferta de emprego

CapsLock in Portugal is seeking a Senior Marketing Strategist to drive growth through CRO, market research, and data-driven experimentation. You will develop new funnels, manage A/B testing roadmaps, and collaborate with Creative, IT, Analytics, and Media Buying teams to deliver measurable results.

The role emphasizes an AI-enabled approach to research and optimization, with responsibilities across planning, hypothesis generation, and performance analysis to continually improve conversion across