Junior CRM Analyst Porto, Portugal

Metyis AG; Porto; Hybrid; EUR 28,000 - 42,000; Full time

Job summary

Metyis AG is seeking a CRM-focused professional to drive member growth, retention, and loyalty across assigned markets. You will translate business goals into concrete CRM KPIs, collaborate with Retail and Marketing, and lead analytics-driven improvement of customer journeys.

The role emphasizes cross-market coordination, CRM training, and the ongoing optimization of engagement programs to maximize lifetime value. Porto-based position with opportunities to influence global campaigns.

Qualifications

• 2-3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.
• Strong analytical skills (KPI analysis, interpreting data, deriving actions).
• Solid understanding of CRM tools, customer databases, segmentation and outreach logic.

Responsibilities

• Be responsible for steering CRM strategy and execution in assigned markets to drive member base growth, retention, and loyalty.
• Drive business success across multiple markets by combining strategic thinking, market expertise and CRM knowledge.
• Acts as the main CRM contact for local markets, building strong relationships with Retail and Marketing.
• Translates business objectives into CRM goals, KPIs, and reporting, enabling markets to manage their own performance.
• Monitors market performance (daily/weekly/monthly), conducts KPI analyses, and leads regular review meetings.
• Provides consulting on CRM tools, analytical models, campaigns, and outreach processes, ensuring correct implementation.
• Owns CRM training and internal communication (training materials, CRM University, news formats), in alignment with global teams.
• Leads market execution of Global Commerce Engagement projects (market collaboration, training concepts).

Skills

CRM

Customer loyalty

Analytics

Excel

BI tools

Stakeholder mgmt

Tools

CRM tools

Job description

We are Metyis, a forward-thinking, global company that develops and delivers solutions around Big Data, Digital Commerce, Marketing and Design and provides Advisory services. We have offices in 15 locations with a talent pool of 1000+ employees and more than 50 nationalities, dedicated to creating long-lasting impact and growth for our business partners and clients.

Together with HUGO BOSS, our esteemed business partner, we have embarked on a joint venture and created the HUGO BOSS Digital Campus, dedicated to increasing the data analytics, eCommerce and technology capabilities of the company and boosting digital sales. The HUGO BOSS Digital Campus employees will help create a state-of-the-art data architecture infrastructure, advanced business analytics, and the development and enhancement of HUGO BOSS’ eCommerce platform and services.

This collaborative environment will provide the capabilities required for HUGO BOSS to maximise data usage and support its growth trajectory towards becoming the leading premium tech-driven fashion platform worldwide.

What we offer

Develop your professional career by shaping personalized, customer-centric experiences across omnichannel touchpoints.

Accelerate digital transformation and business growth through omnichannel marketing expertise, advanced technology, and data-driven strategies.

Drive customer engagement, conversion, and lifetime value by designing, scaling, and optimizing personalized customer journeys.

What youwill do

Be responsible for steering CRM strategy and execution in assigned markets to drive member base growth, retention, and loyalty.

Drive business success across multiple markets by combining strategic thinking, market expertise and CRM knowledge.

Acts as the main CRM contact for local markets, building strong relationships with Retail and Marketing.

Translates business objectives into CRM goals, KPIs, and reporting, enabling markets to manage their own performance.

Monitors market performance (daily/weekly/monthly), conducts KPI analyses, and leads regular review meetings.

Provides consulting on CRM tools, analytical models, campaigns, and outreach processes, ensuring correct implementation.

Owns CRM training and internal communication (training materials, CRM University, news formats), in alignment with global teams.

Leads market execution of Global Commerce Engagement projects (market collaboration, training concepts).

What you’ll bring

2-3 years of experience in CRM, customer loyalty, or customer experience, ideally in retail or fashion/luxury.

Strong analytical skills (KPI analysis, interpreting data, deriving actions).

Solid understanding of CRM tools, customer databases, segmentation and outreach logic.

Ability to translate business goals into CRM strategies, campaigns and concrete action plans.

Excellent stakeholder management and communication skills; comfortable working with markets, Retail and Marketing.

Strong communication skills and strong presentation and training skills (designing and delivering trainings, creating materials).

Proficient in Excel Sheets and BI tools (e.g. BIS, dashboards); PowerPoint/Slides for presentations.

We are united by our differences

At Metyis, we are driven by curiosity and collaboration. We value diversity, equity, inclusion, and belonging (DEIB) in all its forms as it makes us stronger as an organisation and promotes creativity and innovation. We welcome all talents and are committed to creating a workplace where every employee can make a meaningful impact and grow.

Recruitment Disclaimer

Metyis only contacts candidates through verified and official channels: LinkedIn (official and verified recruiter profiles), emails ending in @metyis.com, and our Applicant Tracking System (Recruitee). We do not use WhatsApp, social media messaging platforms, or personal accounts for recruitment outreach. If you receive suspicious communication claiming to be from Metyis, please verify the sender and report it through our official website.