CRM & Customer Relationship Manager (Porto/Hybrid)

Winalist; Porto; Vor Ort; EUR 35.000 - 55.000; Vollzeit

Zusammenfassung

Taleez is seeking a CRM professional to design end-to-end journeys across the customer lifecycle, segment audiences by behavior, geography, language, and history, and translate business objectives into CRM strategies.

You will plan and execute campaigns across multiple countries and languages, automate workflows, collaborate with product and tech teams, and monitor performance with dashboards to optimize engagement and revenue.

Qualifikationen

• Experience: 1+ years in CRM, lifecycle marketing, or email marketing.

Aufgaben

• Design and manage end-to-end CRM journeys across the customer lifecycle.
• Plan, build, and execute CRM campaigns and newsletters.
• Build and maintain automated workflows and CRM events with product/tech teams.
• Monitor CRM performance and run A/B tests to optimize flows.

Jobbeschreibung

CRM Strategy & Customer Lifecycle

• Design and manage end-to-end CRM journeys across the customer lifecycle

• Define customer segmentation based on behavior, geography, language, booking history, and preferences.

• Translate business objectives (conversion, retention, repeat bookings) into CRM strategies.

Campaign Management & Newsletters

• Plan, build, and execute CRM campaigns

• Coordinate campaign timing, targeting, and messaging to maximize engagement and revenue.

• Ensure consistency and relevance across multiple countries and languages.

• Own the CRM calendar and ensure campaigns are aligned with commercial priorities.

Automation & CRM Tooling

• Manage and optimize the CRM platform

• Build and maintain automated workflows triggered by user behavior and product events.

• Collaborate with product and tech teams to define and implement relevant CRM events.

• Ensure data quality, consent management, and deliverability best practices.

Analytics & Performance Optimization

• Monitor CRM performance using key metrics

• Run A/B tests on

• Use insights to continuously optimize CRM flows and campaigns.

• Experience: 1+ years of proven experience in CRM, lifecycle marketing, or email marketing, ideally in travel, hospitality, marketplace, or e-commerce.

• CRM Tools: Hands-on experience with CRM and automation platforms

• Analytical Skills: Comfortable working with data, dashboards, and performance metrics.

• Customer-Centric Mindset: Strong understanding of customer journeys and relationship building.

• Languages: Fluent in English; knowledge of French or other European languages is a strong plus.

• Detail-Oriented: Organized, structured, and able to manage multiple campaigns and flows simultaneously.

• Passion for Travel & Wine: A genuine interest in wine culture, tourism, and premium experiences is highly desirable.