Marketing jobs in United Arab Emirates

The Category Manager (Shoes) supports and drives the commercial growth of the Shoes category across Retail Owned and Marketplace. This role owns day-to-day trading and execution, contributes to category strategy, manages key brand/seller relationships and leads a small team to deliver strong performance across sales/GMV, margin, availability, and customer experience.

• Category Trading & Performance Management
  • Drive weekly and daily trading actions to deliver category targets across GMV/Revenue, margin, conversion, and sell‑through.
  • Monitor performance and diagnose gaps using onsite and commercial data (e.g., top SKUs, traffic trends, price competitiveness, campaign results).
  • Produce regular performance updates and recommendations for the Category Manager/Head of Category.
• Assortment & Range Execution
  • Support seasonal and monthly assortment planning: core VSTR trend, newness flow, and key price points.
  • Identify assortment gaps using customer insights, onsite search, and competitor checks.
• For Retail Owned
  • Support buying inputs, replenishment tracking, and size curve optimisation.
• For Marketplace
  • Support selection expansion via seller/brand activation and catalogue improvements.
• Brand / Vendor / Seller Management
  • Manage a portfolio of brands/sellers and support negotiations on commercial terms and campaign participation.
  • Execute joint commercial plans: assortment growth, pricing alignment, and promotional participation.
  • Track partner performance and improve key drivers such as content quality, fulfilment SLAs, returns, and customer ratings.
• Pricing, Promotions & Campaign Execution
  • Execute the Shoes promo calendar (megadays, paydays, seasonal events), ensuring:
    • Right hero SKUs and deal depth.
    • Strong price competitiveness.
    • Stock readiness and seller readiness.
    • Support markdown recommendations and ensure adherence to pricing guidelines.
• Stock & Availability
  • Manage stock health through replenishment follow‑ups, ageing control, and markdown actions.
  • Partner with supply chain/ops to ensure strong in‑stock position and smooth inbound flow.
• Onsite Merchandising & Customer Experience
  • Ensure Shoe pages are trade‑ready: images, attributes, size/fit info, taxonomy, SEO basics, and correct categorisation.
  • Coordinate with onsite/content team to improve discoverability (filters, navigation, landing pages) and reduce catalogue defects.
• Cross‑Functional Collaboration
  • Work closely with Marketing, Planning, Finance, Supply Chain, Marketplace Ops, Content, and Operations to deliver end‑to‑end execution.

• 3-6 years experience in category management, merchandising, buying, trading, or marketplace commercial roles (e‑commerce/fashion preferred).
• People management or team lead experience (or clear readiness to manage).
• Strong commercial and analytical skills (advanced Excel/Google Sheets; BI tools a plus).
• Understanding of footwear fundamentals: seasonality, size curves, price ladders, brand positioning.
• Strong communication and stakeholder management skills.

ZALORA is Asia’s Online Fashion Destination. Founded in 2012, the company has a presence in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong. ZALORA is part of Global Fashion Group, the world's leader in online fashion for emerging markets. ZALORA offers an extensive collection of top international and local brands and products across apparel, shoes, accessories, and beauty categories for men and women. Offering up to 30‑day free returns, speedy deliveries as fast as 3 hours, free delivery over a certain spend, and multiple payment methods including cash‑on‑delivery, ZALORA is the online shopping destination with endless fashion possibilities. ZALORA is not obligated to accept resumes from any third parties on behalf of potential candidates for any position (advertised or otherwise) by any means, unless ZALORA has executed a written agreement with such third party and has expressly requested such third party for candidate referrals. Third parties who provide unsolicited resumes of candidate(s) shall waive and forfeit all rights to claim for any placement fees or referral fees in the event that such candidate is eventually engaged or employed by ZALORA or Global Fashion Group.