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Brand Manager
Job summary
A leading company in the Food and Beverage sector seeks a Brand Manager in Petaling Jaya. The role involves developing brand strategies, managing consumer engagement, and driving impactful marketing results to enhance the brand's market position. Successful candidates will possess a Bachelor's degree and substantial experience in brand management and marketing.
Qualifications
- 5 years experience in marketing or brand management.
- Experience in Sales or FMCG is preferred.
- eBusiness experience is a plus.
Responsibilities
- Develop consumer portraits and brand engagement funnels.
- Manage pricing and promotion recommendations.
- Execute brand and ICP plans, monitor performance.
Skills
Education
Position Snapshot
Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
6+ Years Experience
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our core, we foster a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, providing opportunities to stand out and grow both professionally and personally.
We are looking for a Brand Manager to delight target consumers, build a strong brand, and generate impactful brand-building results.
A day in the life of a Brand Manager…
- Develop and update consumer portraits and engagement funnels for the brand.
- Activate the Brand Essence.
- Manage 60/40+ basket, packaging, NHW dashboard, services, and CSV related to the brand.
- Understand in-store environment, contribute to category strategy, define desired relative price, and provide recommendations for pricing and promotions. Propose SKUs for key channels and customers.
- Ensure consumer-centricity, apply innovation levers, contribute to and execute the innovation pipeline, and maintain vibrancy through relevant renovations.
- Develop and execute strong, aligned brand and ICP plans. Track and monitor performance, health, and strategic alignment. Understand the business impact of PFME and TTS investments.
- Contribute to the development of OBIs and Big Ideas, engagement strategies, and create attractive brand experiences. Collaborate with communication agencies to ensure brand communication enhances the company's image as a trusted NHW leader.
What will make you successful
- Bachelor's Degree in a related discipline
- Minimum 5 years experience in marketing or brand management
- At least 2 years in other functions, ideally in Sales or FMCG
- Experience in eBusiness is a plus
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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