Marketing Executive

Astra Baby Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading baby products company seeks a skilled marketing professional to manage brand presence in Malaysia. Responsibilities involve brand management, digital marketing, and executing retail promotions. Ideal candidates will have 1-3 years of relevant experience and possess creativity, strong time management skills, and the ability to work independently as well as in teams. Benefits include annual leave, health insurance, and career growth opportunities.

Benefits

Annual Leave

Health Insurance

Career growth opportunities

Qualifications

• 1–3 years in marketing, FMCG, or retail industry preferred.
• Creative, proactive mindset with a willingness to experiment.
• Strong time management and coordination skills.

Responsibilities

• Act as the brand custodian for assigned brands.
• Plan and execute in-store promotions and product displays.
• Manage influencer collaborations according to brand guidelines.
• Track campaign performance and marketing ROI.

Skills

Marketing experience

Time management

Creativity

Teamwork

Job description

Requirements

• 1–3 years in marketing, FMCG, or retail industry preferred.
• Creative, proactive, and willing to experiment with new ideas.
• Strong time management and coordination skills.
• Able to work both independently and in a team environment.
• Positive attitude, fast learner, and detail-oriented.

Responsibilities

Brand Management

• Act as the brand custodian for assigned brands.
• Localize campaigns and marketing assets to fit the Malaysian market.
• Develop and execute annual/quarterly marketing calendars in alignment with company objectives.
• Monitor brand consistency across retail, digital, and trade channels.

Trade & Retail Marketing

• Plan and execute in-store promotions, POSM materials, and product displays.
• Coordinate with sales and retail teams on activation plans to drive sell-through.
• Liaise with key retailers and partners on promotional campaigns and visibility opportunities.

Digital & Content Marketing

• Coordinate with the Digital Marketing team to align brand campaigns on e-commerce platforms and social media channels.
• Manage influencer/KOL collaborations according to brand guidelines.
• Support content creation that highlights key product features and campaign objectives.
• Plan and assist in digital advertising, campaign funnels, and performance tracking.

Event & Activation

• Plan and support participation in baby fairs, roadshows, and other on-ground activities.
• Ensure strong brand presence and engagement through sampling, demonstrations, and promotions.

Reporting & Analysis

• Track campaign performance, sales uplift, and marketing ROI.
• Analyze competitor activities, pricing, and market trends.
• Submit brand performance updates and post-campaign reports.

Benefits

• Annual Leave
• Medical Leave
• EPF & SOCSO contributions
• Health Insurance
• Career growth opportunities
• Supportive working environment