Trade Strategy Director

Conagra Brands; Ciudad de México; Presencial; MXN 800,000 - 1,100,000; Jornada completa

Descripción de la vacante

Una empresa de alimentos busca un Director de Marketing para liderar el plan de marketing del comprador en Ciudad de México. Se requiere experiencia mínima de 7 años en marketing de marca y habilidades fuertes de colaboración y comunicación. Este rol implica trabajar con múltiples equipos para desarrollar estrategias que maximicen las ventas y beneficios, además de influir en decisiones estratégicas dentro de la organización. Se ofrecen excelentes oportunidades de crecimiento en un entorno inclusivo.

Formación

• Mínimo 7 años de experiencia en marketing de marca, agencia o marketing integrado.
• Experiencia en bienes de consumo empaquetados, preferiblemente en la industria alimentaria.
• Fuertes habilidades interpersonales y capacidad para trabajar en equipo.

Responsabilidades

• Impulsar la consideración del comprador en los planes anuales de marca.
• Colaborar con equipos de análisis e insights para identificar oportunidades.
• Desarrollar estrategias de marketing para impulsar el crecimiento rentable.

Conocimientos

Habilidades de marketing

Colaboración

Comunicación

Liderazgo de pensamiento

Gestión del tiempo

Educación

Licenciatura

MBA preferido

Descripción del empleo

Conagra tiene una cultura inclusiva con el mayor impacto y energía en la industria de alimentos. Nuestro equipo es diverso y adopta el debate para desafiar las condiciones actuales del mercado/negocio. Somos respetados por nuestras extraordinarias marcas, grandes productos, excelentes márgenes y por la consistencia de nuestros resultados. Conagra Brands, forma parte de la creación de algo GRANDE.

Job Summary

The Shopper Marketing Director leads the annual and long-term Shopper Marketing plan for a specific Retailer/Region(s) in collaboration with Sales and leveraging the Customer Development Team to define and activate against Key JBP Initiatives while delivering ConAgra AOP. In addition, they play a key role collaborating with Brand to help drive connectivity between the National Brand Strategies and the Retailer to maximize sales and profits. They are the knowledge expert for all Shopper Marketing with their Retailer/Region(s), and are accountable for the strategy refinement necessary to deliver ConAgra’s business objectives.

Position Responsibilities

• Drives shopper consideration early upstream in Brands’ annual operating plan, Brands’ long term strategy as well as Brands’ integrated marketing plans
• Collaborates with our Insights & Analytics and Category Leadership teams to gain understanding of brand shopper insights (trips, drivers, barriers, share of voice, etc.) in order to identify opportunities by channel/customer
• Utilized strong marketing skills to develop winning strategies that enable profitable volume growth and build brand equity
• Managed external (Advertising/Marketing/Promotional) agency resources
• Developed and executed annual plan that delivers customer or brand team objectives through collaboration with both internal and external stakeholders
• Demonstrated ability to drive consumer/shopper insights into actionable platforms and programs
• Demonstrated ability to drive thought leadership with key stakeholders to influence behaviors and impact outcomes
• Demostrate general management mindset through effective business and budget management.
• Strong presentation development and communication skills
• Knowledge of in-store displays/marketing tools and the role they play in creating end to end marketing/merchandising programs
• Demonstrated track record of driving continuous improvement

Position Qualifications

• Bachelor’s degree, MBA preferred.
• At least 7+ years of Brand, Agency, Shopper and/or Integrated Marketing experience.
• Consumer packaged goods experience required, ideally in food manufacturing. Previous Field Shopper Marketing experience strong plus.
• Prior experience planning and executing marketing programs which leverage multiple media vehicles.
• Strong interpersonal skills: Ability to function effectively in a team environment and to present in front of high-level customer decision makers.
• Strategic thought leader who can confidently develop long term plans while also quickly addressing immediate near term requests.
• Strong collaboration skills: Ability to work collaboratively with multiple groups and functions in a highly matrixed organization.
• Proven ability to work with multiple teams and influence cross-functional partners.

Conagra Brands o sus filiales son empleadores con igualdad de oportunidades y consideran solicitantes de empleo calificados(as) sin tener en cuenta sexo, raza, color de piel, religión, origen étnico o nacional, género, orientación sexual, identidad o expresión de género, edad, embarazo, estado de incapacidad, discapacidad, estado de veterano(a), información genética y/o cualquier otra característica o estado protegido por la ley nacional, federal, estatal o local.