Trade Marketing & Growth Analyst

5405 Bacardi y Compania, S.A. de C.V.; Estado de México; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Total Rewards package

Volunteer day

Retirement/Pension Plan

Health & Wellbeing

Best-in-class leave policies

Job summary

Bacardi is seeking a strategic Commercial Planning and IBP professional in Mexico to drive traditional trade partnerships and grow brand presence.

You will analyze Sell-In, Sell-Out, DOH, and ISCAM, collaborate with Sales, manage budgets by brand and customer, and lead loyalty and brand activation initiatives to differentiate from competitors. A strong sense of urgency and agility are essential.

Qualifications

• Actively identify customer needs and “white space” opportunities to drive brand and customer growth.
• Be accountable for delivering brand and customer performance targets, including revenue, profitability, and share.
• Adapt quickly and take corrective action to achieve agreed objectives.
• Understand how to create value through the Brand/Category P&L.

Responsibilities

• Follow up on commercial planning and strategy with Traditional Trade customers.
• Conduct analyses considering Sell-In, Sell-Out, DOH, and ISCAM.
• Collaborate closely with Sales teams on short- and long-term planning, developing strong building blocks to improve our presence in the trade.
• Be accountable for POS visibility, promotions, and measurement.
• Drive speed to market with a strong sense of urgency.
• Manage and control budgets by brand and customer.
• Manage IBP activities, ensuring effective follow-up and execution to differentiate from competitors and improve Sell-Out results, including loyalty plans, incentive plans, POS execution, and brand activations.
• Manage agencies to ensure the best execution across the channel.

Skills

Customer needs

White space opportunities

Brand growth

Revenue targets

Profitability

P&L understanding

Adaptability

Strategic thinking

Tools

Brand/Category P&L

Job description

Bacardi is seeking a strategic Commercial Planning and IBP professional in Mexico to drive traditional trade partnerships and grow brand presence.

You will analyze Sell-In, Sell-Out, DOH, and ISCAM, collaborate with Sales, manage budgets by brand and customer, and lead loyalty and brand activation initiatives to differentiate from competitors. A strong sense of urgency and agility are essential.