Sr Marketing Manager Rx

Teva Pharmaceuticals; Ciudad de México; Presencial; MXN 1,284,000 - 1,652,000; Jornada completa

Descripción de la vacante

A leading global pharmaceutical company is seeking a marketing leader to drive strategic brand management and demand generation for therapeutic areas. The ideal candidate will have over 5 years of pharmaceutical experience, including at least 3 years in marketing. This role requires strategic thinking, team leadership, and fluency in English, with a strong emphasis on budget management and P&L accountability.

Formación

• 5+ years of pharmaceutical industry experience, with 3+ years in marketing teams.
• Fluency in English.
• Experience with Rx segment is a must.

Responsabilidades

• Lead brand team focusing on end-to-end strategic approach.
• Drive demand generation and brand equity.
• Maintain full TA P&L accountability.

Conocimientos

Pharmaceutical business acumen

Market dynamics understanding

Team leadership

Budget management

Effective communication

Strategic thinking

Educación

Bachelor or Licensed professional in healthcare sciences, marketing, administration, industrial engineering or communications

Descripción del empleo

The opportunity

Provide marketing and commercial end-to-end leadership for relevant TA to develop and implement a strategic approach addressing key unmet needs, generation brand equity, channels and pricing strategy, TA knowledge and market understanding boosting corporate objectives to develop and generate value to our stakeholders.

Foster flawless strategy execution through people engagement building brand teams inspiring others with a growth mindset and effective budget management.

Team leader partnering sales, access, trade marketing, medical, regulatory affairs and supply.

How you’ll spend your day

This role is responsible for full TA P&L. Is accountable to lead brand team focusing on end-to-end strategic approach to generate TA & Brands equity, planning present and future growth.

To internal stakeholders, this role acts as a reference point for the assigned therapeutic area. This may include activities like:

• Fully accountable for Sell Out through demand generation
• Brand / TA equity generation
• Brand planning and QBR (this includes market data understanding : PMM, ATV, CUP, Veeva etc)
• Launching process (this includes strategic approach to full TA)
• Supply planning
• Budget accountable
• Field work
• Comply with trainings and compliance procedures
• Field visits to obtain relevant feedback from sales team
• Partnering access teams for strategic selling
• Build relevant network with peers from other countries

To external stakeholders, this role acts as a reference point for the assigned therapeutic area. This may include activities like :

• Field visits to other relevant stakeholders
• Organizing and executing engagement activities according to TA / Brand strategy
• Relevant engagement plans with scientific organizations and professional groups
• Represent Teva in relevant meetings

This role has full marketing decision authority in the applicable brand team, actively brand, promotions, channel, pricing, & trade strategy working along with respective leading positions.

Your experience and qualifications

Education: Bachelor or Licensed professional of healthcare sciences, marketing, administration, industrial engineering or communications

Experience: 5+ years of pharmaceutical industry experience, preferably with 3+ year(s) experience in Marketing teams (it is a must Rx segment). Experienced at working collaboratively in an autonomous way. Expertise in current TA is a plus

Functional Knowledge : Pharmaceutical business acumen, market dynamics understanding, common business and market performance indicators, P&L understanding, budget execution

Language Requirements : English Fluent