Senior Social Media Analyst - LatAm, Data-Driven Campaigns
DiDi
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Job summary
DiDi Global Inc. is seeking a Senior Social Media Analyst to join the Regional Social Media SSL team in LATAM.
You will turn strategic frameworks into daily platform tactics, manage medium-sized projects, and diagnose campaign effectiveness through data. Reporting to the Regional Manager Social Media SSL, you will work across Spanish-speaking LatAm markets (Mexico, Colombia, Argentina), using tools like Sprinklr and Sprout Social to optimize campaigns while maintaining brand voice across TikTok,
Qualifications
- 5+ years of dedicated experience in social media management, digital strategy, or creative campaign execution.
- Ability to manage 3–4 project workflows independently and document best practices.
- Proficiency with PM platforms and enterprise social analytics tools.
Responsibilities
- End-to-End Campaign Delivery within SSL markets and agencies.
- Document campaign best practices and build execution guides.
- Lead agency relationships and optimize budget allocation for ROI.
- Review proposals against brand guidelines before routing.
- Analyze live campaign metrics and tie outcomes to brand KPIs.
Skills
Education
Tools
Job description
DiDi Global Inc. is seeking a Senior Social Media Analyst to join the Regional Social Media SSL team in LATAM.
You will turn strategic frameworks into daily platform tactics, manage medium-sized projects, and diagnose campaign effectiveness through data. Reporting to the Regional Manager Social Media SSL, you will work across Spanish-speaking LatAm markets (Mexico, Colombia, Argentina), using tools like Sprinklr and Sprout Social to optimize campaigns while maintaining brand voice across TikTok,
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