Senior Social Media Analyst: Growth & Insights Lead (SSL)

Didi-Global-; Ciudad de México; Hybrid; MXN 600,000 - 900,000; Full time

Job summary

DiDi Global Inc. is seeking a Senior Social Media Analyst to join the Regional Social Media SSL team. You will turn strategic frameworks into daily tactics, manage medium-scale projects, and diagnose campaign effectiveness through data.

You will work across Spanish Speaking Latam markets, collaborating with rides, food, and MasterBrand teams to optimize brand health and growth through social media analytics.

Qualifications

• 5+ years of social media management, digital strategy, or campaign execution.
• Experience with multi-channel campaigns and data-driven insights.
• Bachelor's degree in Marketing, Communications, Business, or related field.

Responsibilities

• End-to-end campaign delivery and asset review across SSL markets.
• Document best practices and guide future regional rollouts.
• Lead agency collaboration and influencer management.
• Monitor live metrics and optimize spend for ROI.
• Coordinate with cross-functional teams and present insights.

Skills

Social media management

Data analysis

Project management

Bilingual EN/ES

Creator ecosystem

Education

Bachelor's degree

Tools

Sprinklr

Sprout Social

Emplifi

Hootsuite

Asana

Monday.com

Jira

Job description

DiDi Global Inc. is seeking a Senior Social Media Analyst to join the Regional Social Media SSL team. You will turn strategic frameworks into daily tactics, manage medium-scale projects, and diagnose campaign effectiveness through data.

You will work across Spanish Speaking Latam markets, collaborating with rides, food, and MasterBrand teams to optimize brand health and growth through social media analytics.